Top 10 Reasons to Shop at the Farmer’s Market

Shop farmers markets for healthy, locally grown produce.

| May/June 2003


The U.S. Department of Agriculture reports that farmers and ranchers receive only 20 percent of the price of food. The Department says that off-farm costs such as retailing, wholesaling, distribution, marketing and processing account for 80 percent of the cost on average while for specifics, the amount going to farmers is even less. Farmers receive less than 6 percent of the price of bread and barely 2 percent of the cost of beer.

Besides better-tasting, environmentally conscious food, there are lots of other reasons to eat local. Here are the top 10 reasons to shop your local farmers market.

1. Taste the difference.
Farmer’s markets offer the freshest food around—usually only hours from the field—so you get top quality, perfectly ripe flavor.

2. Help the environment.
Eating locally saves vast amounts of packaging waste and energy required to ship food around the globe.



3. Shop organic for global health.
Farmer’s markets attract vendors who use organic growing methods, meaning you gain access to food free of synthetic pesticides. Plus, buying organic supports good land stewardship.

4. Become part of your community.
Festive and lively, farmer’s markets are social venues where you bump into friends and meet local farmers face to face.



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