Eco-Paint: YOLO Colorhouse Offers New No-VOC Exterior Paint Option

| 6/22/2010 11:57:50 AM

Picking a new house color can be challenging. You want to choose something fun, but something that you won’t get sick of seeing every day. You want to blend in, but stand out at the same time. That’s just choosing a color; try finding something that is eco-friendly and will withstand the test of time and weather.

YOLO Colorhouse’s “Outside” line of paints are the perfect answer to your exterior woes. YOLO Colorhouse’s paints are Green Seal-certified and free of volatile organic compounds (VOCs) whose fumes pollute the air.

“If everyone in the United States selected a zero-VOC finish instead of a low-VOC or traditional paints, we would eliminate between 150 million to one billion pounds of chemical solvent from being released into the atmosphere,” YOLO Colorhouse co-founder Janie Lowe says.

YOLO Colorhouse’s “Outside” collection comes in 36 colors inspired by a natural landscape. Grouped into six categories—ocean, desert, prairie, canyon, forest and cloud—the extensive color palette allows you to choose the best matches for your home’s exterior.

“When selecting colors for the exterior of your home, remember to account for the way the light changes over the course of a day, which may include full sun, shade and everything in between,” Lowe says. She also recommends choosing a color that is slightly darker than what you want to make sure it comes out just right.

Still unsure about what colors to pick? YOLO Colorhouse offers free color consultations. Simply e-mail a high quality, straight shot of your house to, or post an image to the YOLO Colorhouse Facebook page. A color consultant will then use Photoshop to pick the “Outside” color palette that works best with your landscape and send it back to you. It’s that simple.

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