How to Vote With Your Wallet


| 4/24/2013 11:14:00 AM


Tags: sustainable companies, social responsibility, B Corporations, Margaret Gilmour,

Sometimes your only option is to buy on the fly. No time to consider what brand is better, or even how your purchase gives a stamp of approval to the company behind the product.

But, when you think about it, if you put as much effort into considering the purchases you make as you do with the charitable donations you give, you could be changing lives or supporting causes you believe in each time you take out your wallet.

pulling cash out of wallet
Photo By maska82/Fotolia

In fact, where you spend your money is about the biggest statement you can make, whether you are buying food, products or buying into ideas. Each swipe of your card is your thumbs up on policies, organizations and people that matter to you. Actually, it’s the easiest way to get heard.

Purchase with a purpose isn’t a new concept, yet as more and more brands include supporting social good as part of their business model, your chances for showing support are gaining ground.

According to goodpurpose® 2012 study: “Not only are consumers making purchase decisions with Purpose top of mind, they are also buying and advocating for purposeful brands. Seventy-two percent of consumers would recommend a brand that supports a good cause over one that doesn’t; a 39 percent increase since 2008.”

kevino
7/17/2014 12:14:19 PM

My nephew worked hard to obtain the B Corp status for his small company and now the results are astonishing, a lot of customers heard about the B corporations and know they work hard to meet strict environmental principles. He worked also with an http://answernational.com/about.php and managed to achieve great results, now his company is ranked way above their competitors and people prefer to buy their products because of their philanthropic initiatives.


rachels
7/8/2014 8:05:00 AM

I guess this does makes sense, if the business owner wants to keep us as customers then they better start doing business the way we would want to. I really like the business trends lately, I've read about responsible capitalism on http://www.absolutewealth.com/ and I think we will get to see even more improvements as long as we have a say in the matter.





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