We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are being depleted at an alarming rate. The cost of raw materials is rising dramatically. We are, simply put, running out of things to take and places to trash.
To survive in the long term, says Nadya Zhexembayeva, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, not just a concern for their “green” division. Those managers who deeply understand and master this shift will be able to turn the new reality into a remarkable competitive advantage.
Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses have been finding new opportunities in what were once considered useless byproducts, discovering resource-conserving efficiencies up and down their value chain, transferring their expertise from physical products to services, and developing ways to rapidly try out and refine these new business models. A business owner herself, Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft and Puma to newcomers such as Lush, FLOOW2 and Sourcemap.
The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. A new economy is being born, one that takes this line and turns it into a circle. In every industry, creative minds are learning how to make money from reducing rather than expanding. Zhexembayeva shows how you can join them and avoid being left high and dry.
Sale: $14.95 In an era of corporate greed, Bob Moore’s philosophy of putting people before profit is a shining example of what’s right about America. Instead of selling out to numerous bidders who would have made him a very wealthy man, the founder of Bob’s Red Mill Natural Foods gave the $100 million company to his employees.
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Janisse Ray, award-winning author of Ecology of a Cracker Childhood and Wild Card Quilt, writes an evocative paean to wildness and wilderness restoration with an extraordinary journey into southern Georgia's Pinhook Swamp.
Pinhook Swamp acts as a vital watershed and wildlife corridor, a link between the great southern wildernesses of Okefenokee Swamp and Osceola National Forest. Together Okefenokee, Osceola and Pinhook form one of the largest expanses of protected wild land east of the Mississippi River. This is one of America's last truly wild places, and Pinhook takes us into its heart.
Ray comes to know Pinhook intimately as she joins the fight to protect it, spending the night in the swamp, tasting honey made from its flowers, tracking wildlife, and talking to others about their relationship with the swamp. Ray sees Pinhook through the eyes of the people who live there: naturalists, beekeepers, homesteaders, hunters and locals at the country store. In lyrical, down-home prose, she draws together the swamp's need for restoration and the human desire for wholeness and wildness in our own lives and landscapes.
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Concerns over climate change and energy depletion are increasing exponentially. Mainstream solutions still assume a panacea that will cure our climate ills without requiring any serious modification to our way of life.
Plan C explores the risks inherent in trying to continue our energy-intensive lifestyle. Using dirtier fossil fuels (Plan A) or switching to renewable energy sources (Plan B) allows people to remain complacent in the face of a potential global catastrophe. Dramatic lifestyle change is the only way to begin to create a sustainable, equitable world. The converging crises of Peak Oil, Climate Change and increasing inequity are presented in a clear, concise manner, as are the twin solutions of community (where cooperation replaces competition) and curtailment (deliberately reducing consumption of consumer goods).
Plan C shows how each person's individual choices can dramatically reduce CO2 emissions. It offers specific strategies in the areas of food, transportation and housing. One chapter analyzes the decimation of the Cuban economy when the USSR stopped oil exports in 1990 and provides an inspiring vision for a low energy way of living.
Plan C is an indispensable resource for anyone interested in living a lower-energy, saner and sustainable lifestyle.
In Powering the Future, Nobel laureate Robert B. Laughlin transports us two centuries into the future, when we've ceased to use carbon from the ground-either because humans have banned carbon burning or because fuel has simply run out. Boldly, Laughlin predicts no earth-shattering transformations will have taken place. Six generations from now, there will still be soccer moms, shopping malls, and business trips. Firesides will still be snug and warm.
How will we do it? Not by discovering a magic bullet to slay our energy problems, but through a slew of fascinating technologies, drawing on wind, water and fire. Powering the Future is an objective yet optimistic tour through alternative fuel sources, set in a world where we've burned every last drop of petroleum and every last shovelful of coal.
Clearance: $25.95 The Forgotten Pollinators explores the vital but little-appreciated relationship between plants and the animals they depend on for reproduction: bees, beetles, butterflies, hummingbirds, moths, bats and countless other animals -- some widely recognized and other almost unknown.
The Meaty Truth is an eye-opening look at the massive problems caused by the American population’s food supply. Water, meat, and milk and other dairy products are filled with toxins, antibiotics, untested growth hormones, ammonia, and animal pus and manure. The current conditions of the food production industry must drastically improve, and until they do, it is absolutely vital to monitor what you eat. Authors Shushana Castle and Amy-Lee Goodman take a hard-hitting look at what America is putting into its food, the negative effects this has on the world, and the best ways to make healthy, informed decisions about eating.
As the antibiotic age ends, the rise of pandemic diseases is approaching. Approximately half of the illnesses that claim American lives today are related to what we eat, and our health care system is focused on treating the sick, not preventing illnesses from occurring. To fix our health problems, to continue feeding the world’s ever-growing population, and to save our planet from ecological destruction, we can no longer avoid making changes to how American meat and dairy are produced. This guide is easy to read, applicable to anyone’s lifestyle, and impossible to put down.
Permaculture is more than just the latest buzzword; it offers positive solutions for many of the environmental and social challenges confronting us. And nowhere are those remedies more needed and desired than in our cities. The Permaculture City provides a new way of thinking about urban living, with practical examples for creating abundant food, energy security, close-knit communities, local and meaningful livelihoods, and sustainable policies in our cities and towns. The same nature-based approach that works so beautifully for growing food—connecting the pieces of the landscape together in harmonious ways—applies perfectly to many of our other needs. Toby Hemenway, one of the leading practitioners and teachers of permaculture design, illuminates a new way forward through examples of edge-pushing innovations, along with a deeply holistic conceptual framework for our cities, towns and suburbs.
The Permaculture City begins in the garden but takes what we have learned there and applies it to a much broader range of human experience; we’re not just gardening plants but people, neighborhoods and even cultures. Hemenway lays out how permaculture design can help town dwellers solve the challenges of meeting our needs for food, water, shelter, energy, community and livelihood in sustainable, resilient ways. Readers will find new information on designing the urban home garden and strategies for gardening in community, rethinking our water and energy systems, learning the difference between a “job” and a “livelihood,” and the importance of placemaking and an empowered community.
This important book documents the rise of a new sophistication, depth and diversity in the approaches and thinking of permaculture designers and practitioners. Understanding nature can do more than improve how we grow, make or consume things; it can also teach us how to cooperate, make decisions and arrive at good solutions.
In The Silent Epidemic, physician Alan Lockwood describes and documents the adverse health effects of burning coal. Lockwood's comprehensive treatment examines every aspect of coal, from its complex chemical makeup to details of mining, transporting, burning and disposal (each of which generates significant health concerns). He describes coal pollution's effects on the respiratory, cardiovascular and nervous systems, and how these problems will only worsen; explains the impact of global warming on coal-related health problems; and discusses possible policy approaches to combat coal pollution.
In our power-hungry world, all the talk about energy-what's safe and what's risky, what's clean and what's dirty, what's cheap and what's easy-tends to generate more heat than light. What, Julianne Couch wanted to know, is the real story on power production in this country? Approaching the question as a curious consumer, Couch takes us along as she visits nine sites where electrical power is developed from different fuel sources. From a geothermal plant in the Mojave Desert to a nuclear plant in Nebraska, from a Wyoming coal-fired power plant to a Maine tidal-power project, Couch gives us an insider's look at how power is generated, how it affects neighboring landscapes and the people who live and work there, and how each source comes with its own unique complications.
The result is an informed, evenhanded discussion of energy production and consumption on the global, national, regional, local and-most important-personal level. Knowledge is the real power this book imparts, allowing each of us to think beyond the flip of a switch to the real consequences of our energy use.