Tips for Evaluating Sustainable Beauty Products


| 4/26/2016 5:07:00 PM


Many beauty brands are labeling themselves “sustainable,” “green,” and “eco” because they’re the new buzzwords that sell. But just because they say it, doesn’t mean there is action behind the words. As conscious consumers, it’s up to us to do a little research on brands before we invest in their products.

What should you expect from a sustainable beauty brand?

Quality ingredients. All of them, not just the first three or four on the list! Sustainable brands will have quality organic, plant-based ingredients.
Cruelty-free. Never buy from companies that test on animals. Zero tolerance here.
Conscious packaging. Is the brand using recycled materials? Can the packaging be recycled? If not, why?
A mission statement that clearly states their commitment to the environment.

Researching and reviewing conscious companies is a passion I’ve enjoyed since walking into my very first natural food store, with my mom, when I was 12. I remember the scent of the place and all the good energy. I read all of the ingredients on everything I could and began researching the herbs and plants I didn’t know. I shared my favorite brands with family and friends. Now I share them with the world. You can trust my picks! Guaranteed. Follow me on Instagram to see more of my favorite products. 

Shar Veda’s Conscious Beauty Picks for April

ILIA products



How smart is ILIA Balmy Nights? Finally a lip exfoliator in a stick! Organic ingredients blended with grainy volcanic stone powder gently exfoliate, leaving lips smooth and kissable. This product is great for evening use.



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