New Air-Purifying Hardwood Floors are First-of-its-Kind in World


| 3/19/2014 11:45:00 AM


A new product recently launched on the North American market makes living spaces healthier from the ground up—literally. The first of its kind in the world, Pure Genius® smart hardwood flooring by leading North American manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor air quality of a home while beautifying the decor.

Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring—which comes in a wide range of styles and finishes—continuously breaks down airborne toxins, creating a constant supply of pure air in the home. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 percent cleaner than spaces without the flooring.

Hardwood Floors

“Many people don’t realize the extent to which the air-tight environments in today’s homes contain pollutants and toxic contaminants, such as formaldehyde emitted from furniture, building materials and common household products,” said Priscilla Bergeron, Communication Manager of Lauzon, explaining that indoor air is often five to 10 times more polluted than outdoor air.  “Poor air quality in the home causes build-up of bacteria, viruses and moulds, and may lead to allergies, fatigue and respiratory problems like asthma.”

Pure Genius is specially-formulated using a patented titanium dioxide technology that decomposes bacteria, viruses and moulds, and reduces potential carcinogens by constantly transforming toxic airborne particles into harmless water and carbon dioxide molecules, Bergeron explained.



She added that, after 30 days, rooms installed with Pure Genius flooring have been shown to have a formaldehyde level of only five parts per billion (ppb), compared to 16-32.5 ppb found in a typical home. What’s more, Pure Genius helps reduce household odors such as cigarette smoke, pet urine and lingering cooking smells.



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