Fireclay Tile 100 Percent Recycled Glass Tile “Crushing” the Competition


| 11/18/2011 12:14:11 PM


Tags: Fireclay Tile, Recycled Glass Tile, Crush Tile, Upcycled Glass, Press Release,

In its five months since launch, Crush 100% Recycled Glass Tile has captured the world of tile, sustainability, and interior design. Recently nominated for Interiors & Sources 2011 Readers' Choice Awards, the product has been selected for specification in hospitals, restaurants, commercial offices, cafeterias and hundreds of residences throughout the U.S. Fireclay Tile is proud to share some of its recent accomplishments with Crush: 

Crush Tile 

Materials Recycled: 

Every square foot of Crush weighs just over 4 lbs, and 99.5% of the product is 100% recycled glass from pre-consumer recycled window panes. Fireclay Tile collects the glass just 15 miles away from the largest window cutter in Northern California, and what started as Fireclay literally sorting through dumpsters for scraps has turned into a pristine operation in which Fireclay receptacles are on site and removed as often as three times per week, eliminating now over 1 ton (or 2200 lbs) of glass from the waste stream each week. Fireclay then crushes and processes the glass in its local San Jose, CA manufacturing facility, just 15 miles from the site of collection. Since launching Crush, Fireclay Tile has successfully up-cycled over 55,000 lbs of glass from its local environment, turning a once waste material into beautiful, sustainable tile for interiors and exteriors. Fireclay Tile's goal is to offset over 1 million pounds of glass within the next 3 years.

Economic Development: 

One of the main reasons Fireclay Tile launched Crush was to create jobs in its local San Jose, CA economy. In a time when unemployment is at the top of the headlines, Fireclay has increased the full-time Crush staff from one to four, bringing three new jobs to the local San Jose market. Fireclay hopes to add even more jobs to its local economy as its production needs continue to grow.




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