CocoaWell Wins Editor's Choice Award at Expo West


| 4/26/2011 11:57:53 AM


Tags: Health Care, Food,

A new health supplement product line inspired by the heart-healthy diet of the Kuna native islanders has been honored as a Natural Foods Merchandiser (NFM) Editor’s Choice. The distinction was awarded to 11 brands featured among tens of thousands of products at the Natural Products Expo West. NFM is the official magazine of the Natural Products Expo, which showcased new products and highlighted product trends at the Anaheim Convention Center March 10 to 13. 

The magazine’s award for CocoaWell™ —specially formulated by Reserveage Organics—honors its emergence as a superfruit product line that appeals to consumers concerned with supporting cardiovascular health, boosting energy and enhancing mood.  

CocoaWell is the first trademarked natural supplement that combines Fair Trade organic cacao with Pure Plant Flavanol™ Complex. “We’re delighted to hear that CocoaWell was chosen from the multitude of products featured at the Expo,” said Naomi Whittel, CEO of Reserveage Organics. “We’re a science-based company fascinated by the healthiest cultures in the world,” she added. “We are committed to developing products to benefit our customers who are striving for greater health and well-being. As a company that uses certified Fair Trade ingredients, we aim to share these benefits through socially responsible practices. We work directly with farmers to ensure they receive a fair wage.” 

“I like that Reserveage has harnessed the potent flavanol content of cocoa to deliver in supplement form,” wrote Melaina Juntti, health and beauty editor of Natural Foods Merchandiser magazine. “I’m excited for more people to learn about cocoa’s health-promoting properties.” 

CocoaWell is part of Reserveage’s line of cocoa superfruit products, which aim to provide heart-healthy benefits without the fat, sugar, calories and cholesterol associated with dark chocolate. 

A study published in the February 2011 issue of the journal Chemistry Central identified cocoa powder as a “superfood,” finding it offers more antioxidant benefits per gram than blueberries, cranberries and other “superfruits.”  




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