Pinkwashing: What’s Wrong with “Think Pink” and Breast Cancer Awareness Month

| 10/6/2011 3:55:27 PM

It’s October, which means in addition to all the lovely sights, sounds and smells of fall, your eyeballs are likely being assaulted with a barrage of pink—pink ribbons, pink T-shirts, pink yoga pants, pink water bottles, pink-tinted body care products. The list goes on. Unless you never leave your house, watch TV or check the mail, you’re probably aware that it’s Breast Cancer Awareness month. All that pink may be a bit overwhelming (or make you feel like you just stepped onto the set of a bad Valentines’ Day movie), but it’s all for a good cause, right?

Unfortunately, the issue isn’t as black and white as that. While Breast Cancer Awareness month has its merits—more women get screened for breast cancer in October and November than any other time of year—many companies have caught on to the marketing value of “think pink” and have commandeered the color to help them sell products, many of which contain chemicals that have been linked to breast cancer, while offering limited support to breast cancer research.

This trend, known as “pinkwashing,” can be seen everywhere during October. Flip over the back of that Breast Cancer Awareness-supporting lotion or shampoo and you’re likely to find synthetic chemicals such as parabens, phthalates and propylene glycol that have carcinogenic or hormone-disrupting properties that have been linked to cancer. Pinkwashing hit a new low this year when Susan G. Komen for the Cure, one of the most active foundations participating in Breast Cancer Awareness month, commissioned a perfume called “Promise Me.” Sales of the perfume are supposed to raise funds for breast cancer research, but turns out the perfume could be doing more harm than good. Independent lab testing found that the perfume actually contains two dangerous chemicals not listed on the label: galaxolide, a synthetic “musk” with hormone-disrupting qualities, and toluene, a neurotoxin with negative effects so strong that the International Fragrance Association has banned its use.

Promise Me perfume 

Think Pink, a project of grassroots group Breast Cancer Action, recommends asking yourself these questions before you “buy pink.”

• How much money from your purchase actually goes toward breast cancer research? Is that amount clearly stated on the package? Or is the information vague?

3/13/2014 11:59:11 PM

Kindness is a virtue but there are some people who are after this virtue of yours. The is one example of these deadly sinners that claim the money intended to save a human being’s life by lying and deceiving. The Breast Cancer Society with a pious motive to help poor breast cancer patients do not usually ask for your money and does not work the way these scammers work to contact people and ask for money. Beware whom you are trusting with your kind deed and good earned money.

Subscribe today and save 58%

Subscribe to Mother Earth Living !

Mother Earth LivingWelcome to Mother Earth Living, the authority on green lifestyle and design. Each issue of Mother Earth Living features advice to create naturally healthy and nontoxic homes for yourself and your loved ones. With Mother Earth Living by your side, you’ll discover all the best and latest information you want on choosing natural remedies and practicing preventive medicine; cooking with a nutritious and whole-food focus; creating a nontoxic home; and gardening for food, wellness and enjoyment. Subscribe to Mother Earth Living today to get inspired on the art of living wisely and living well.

Save Money & a Few Trees!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You’ll save an additional $5 and get six issues of Mother Earth Living for just $19.95! (Offer valid only in the U.S.)

Or, choose Bill Me and pay just $24.95.

Facebook Pinterest Instagram YouTube Twitter

Free Product Information Classifieds

click me