Product of the Week: Project 7 Gum

Take a bite out of social injustice.

| March 2009 Web

Multitasking is an important skill to master. With Project 7’s new line of gum, you can stimulate social change while walking, working, washing, or doing anything else that leaves your mouth free to chew.

Each of the three flavors represent a different cause: House the Homeless (mango mint), Save the Earth (fresh mint) and Feed the Hungry (peppermint vanilla). Project 7 donates half of its profits to charities that support these causes and, coupled with its bottled purified water and environmental tees profits, supports four more critical areas of global need: Build the Future, Heal the Sick, Help Those in Need and Hope for Peace (hence the name, Project 7).

The gum itself is naturally flavored, enhanced with vitamins B12, B6 and C, and contains no preservatives. It also comes in eco-friendly packaging consisting of 40 percent post-consumer recycled material, and uses soy ink to cut down on harmful chemicals.

Because there are no artificial flavors, the flavor fades pretty quickly, but you can still feel good knowing that you’re putting your social concern where your mouth is.

Project 7 gum is available online for $13 per tray of 12 packages. It is also sold nationally at Whole Foods Market grocery stores.

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