Eco-friendly fashion goes mainstream.
New York City designer Rogan Gregory is taking eco-friendly fashion mainstream as the eleventh designer to partner with Target’s GO International collection, a program that provides affordable fashion for all. Gregory’s collection, Rogan for Target, uses 100 percent certified organic cotton in many pieces, which marks him as the first GO International designer to offer sustainable fashion.
Gregory made his debut in 2001 and continued to create two more high fashion, environmentally-conscious series. This summer collection, which includes staples such as loose tanks, wrap dresses, hoodies and swimwear, emanates a beach safari vibe and ranges in price from $14.99 to $44.99. A few of his stand-out pieces include a striped vest, wide-leg trousers, trapeze tanks, a sleeveless one-piece short jumper, and a giraffe print shift dress. The pieces are created from organic cotton, linen, bamboo and hemp.
Rogan for Target is available at most Target stores nationwide on May 18 and will be in stores until June 28. Check out Gregory’s collection at www.Target.com/Go.
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