The Fresh Juice Bar Era

Juice bars aim to offer both health and convenience to consumers.

| July/August 1998

Summertime Smoothie  

The time: the early 1960s. The country’s mood: playful. Think sand, surf, sun, and a smoothie—fruit juice blended into a beverage as fun as the Beach Boys.

Fast forward to the 1990s. The mood: healthful. Think wide open spaces, meditation, sunscreen, and still a smoothie—this time with alternative variations, including shots of herbal extracts and names such as “Liver Flush,” “Mood Buster,” and “Mellow Out.”

It’s the era of the juice bar. Not the kind that comes in a wrapper, but the kind with barstools, blenders, and herbal supplements—a phenomenon born of Southern California and once “fringe” health-food stores.

During the past few years, the juice bar has nuzzled its way into the American lunch and snack crowds, setting up shop in airports and shopping malls, even edging into conventional eateries such as Baskin-Robbins and Taco Bell in some parts of the country.

“Baby boomers have started to grow up and realize that what they put into their bodies is going to impact how their bodies are going to perform,” says Mark Siebert, president of Francorp, Inc., an Illinois-based management consulting firm. “The fast food they were eating in the past, while it may have been very ­convenient, wasn’t particularly good for them.”

mother earth news fair 2018 schedule


Next: August 4-5, 2018
Albany, OR

Sit in on dozens of practical workshops from the leading authorities on natural health, organic gardening, real food and more!


Subscribe today and save 58%

Subscribe to Mother Earth Living !

Mother Earth LivingWelcome to Mother Earth Living, the authority on green lifestyle and design. Each issue of Mother Earth Living features advice to create naturally healthy and nontoxic homes for yourself and your loved ones. With Mother Earth Living by your side, you’ll discover all the best and latest information you want on choosing natural remedies and practicing preventive medicine; cooking with a nutritious and whole-food focus; creating a nontoxic home; and gardening for food, wellness and enjoyment. Subscribe to Mother Earth Living today to get inspired on the art of living wisely and living well.

Save Money & a Few Trees!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You’ll save an additional $5 and get six issues of Mother Earth Living for just $19.95! (Offer valid only in the U.S.)

Or, choose Bill Me and pay just $24.95.

Facebook Pinterest Instagram YouTube Twitter

Free Product Information Classifieds

Copyright 2018, All Rights Reserved
Ogden Publications, Inc., 1503 SW 42nd St., Topeka, Kansas 66609-1265