“There are many signs our planet’s in peril, yet there’s so much we can do about it. It’s my job to inform and inspire the public through radio.”
RADIO ACTIVIST: After experiencing a series of “eco-epiphanies,” award-winning broadcast journalist Betsy Rosenberg launched “EcoTalk” (then called “Trash Talk”) for San Francisco’s KCBS Radio on Earth Day 1997. “As a reporter and anchor with the CBS Radio network, I covered breaking news—weather, traffic, murder, mayhem,” she says. “Over the years, I realized the most important story with the most long-term consequences—what’s happening to our environment—got the least mainstream media coverage. I knew there was something I could do about it.”
GREENER AIRWAVES: EcoTalk offers ideas for eco-conscious living and in-depth interviews with environmental pioneers such as Body Shop founder Anita Roddick, environmental writer Bill McKibben, attorney Robert Kennedy, Jr., and Sierra Club director Carl Pope.
GASROOTS LEADER: Rosenberg is also cofounder of Don’t Be Fueled: Mothers for Clean and Safe Vehicles, a “gasroots” campaign to educate Americans about the downside of gas-hungry SUVs and the benefits of hybrid cars. “I’m a recovering SUV driver,” the Toyota Prius owner jokes, adding that her inspiration for Don’t Be Fueled came after the defeat of federal legislation to raise fuel-efficiency standards in 2002.