Eco-Revolutionary: William McDonough Creates Cradle to Cradle Certification

William McDonough builds a movement for global change.

| May/June 2006

  • Photo by Marty Moore

Virginia architect William McDonough has outfitted Ford, IBM and Nike with earth-friendly offices, but what he’s really building is a movement for global change.

Green building

In 1977, as a Yale grad student, McDonough designed and built Ireland’s first solar-heated house, then created the first green offices in the United States for the Environmental Defense Fund. Since then, the founder of William McDonough + Partners in Charlottesville, Virginia, has received the National Design Award and two presidential honors for sustainable building.

Waste not

After he and industrial designer Michael Braungart designed a production system for a Swiss textile factory that creates effluent as pure as drinking water, McDonough channeled his ambitions toward zero waste. He thinks in terms of “upcycling”—reincarnating materials indefinitely in a continuous loop of use and reuse—instead of recycling, which takes a raw material only one step farther.

Design manifesto



September 12-13, 2019
Seven Springs, Pennsylvania

Fermentation Frenzy! is produced by Fermentation magazine in conjunction with the MOTHER EARTH NEWS FAIR. This one-and-a-half day event is jam-packed with fun and informative hands-on sessions.


Subscribe today and save 58%

Subscribe to Mother Earth Living !

Mother Earth LivingWelcome to Mother Earth Living, the authority on green lifestyle and design. Each issue of Mother Earth Living features advice to create naturally healthy and nontoxic homes for yourself and your loved ones. With Mother Earth Living by your side, you’ll discover all the best and latest information you want on choosing natural remedies and practicing preventive medicine; cooking with a nutritious and whole-food focus; creating a nontoxic home; and gardening for food, wellness and enjoyment. Subscribe to Mother Earth Living today to get inspired on the art of living wisely and living well.

Save Money & a Few Trees!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You’ll save an additional $5 and get six issues of Mother Earth Living for just $19.95! (Offer valid only in the U.S.)

Or, choose Bill Me and pay just $24.95.

Facebook Pinterest Instagram YouTube Twitter

Free Product Information Classifieds

click me