Carbon Neutral Shopping Helps the Environment

A new website,, allows shoppers to track their carbon emissions produced by purchasing products from the website.

| December 2008 Web

Carbon neutral shopping through websites such as allows the shopper to buy the exact same products (for the same price) from some of the same stores they already shop at—and a portion of the purchase is donated to has partnered with roughly 1,000 retailers, such as Target, Barnes & Noble, Wal-Mart and Apple, to give back a portion of each sale, so long as the consumer accesses their store site through EarthMoment. Find out the entire list of stores . Going to any shopping site from this page—just one extra click—tells the retailer to set aside a portion of the sale to offset carbon through tree planting, light bulb donations or investments to renewable energies.

Shoppers can even decide how they want that money to be used should they choose to. A distinct feature of is the annual emissions tracker that allows shoppers to measure their emissions and displays the carbon offset produced by purchasing products from the website. Shoppers simply create a profile before shopping and the EarthMoment tracks and coordinates all donations made from purchases.

In addition to working with these companies who donate to, educates each shopper on the practices in our daily lives that can be offset. is a nonprofit organization committed to the fight against climate change, making it easy and affordable to eliminate climate effect, and hastening the transformation to cleaner energy. Its motto is, “Reduce what you can; offset what you can’t.”

More about carbon neutral shopping

• Discover ten reasons why you should do your grocery shopping at a farmer's market.



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