True Natural Sunscreen Receives NPA Certification

| 6/13/2012 8:33:35 AM

Tags: True Natural, Natural Products Association, NPA Certification, SPF 50 Sunscreen, Press Release,
True Natural

True Natural’s 2012 Broad Spectrum SPF 50 Sunscreen lineup now carry the coveted NPA Natural Seal. That’s right, the newest additions to the True Natural lineup are NaturalProducts Association(NPA) Certified Personal Care Standard approved.

True Natural's 2012 Broad Spectrum SPF 50 sunscreen lineup is 100% mineral based using nano-particle free zinc oxide, and provide the highest level of protection for a natural sunscreen. These sunscreens all exceed the FDA's New Sunscreen Guidelines for UVA/UVB protection. True Natural doesn't stop there. These sunscreens are made with all natural ingredients, toxin-free, biodegradeable, resort safe, and USDA Certified Biobased - meaning all ingredients are renewable and petroleum free.

The NPA Natural Standard is the first and only natural standard in the U.S. created specifically for personal care products. This standard holds set guidelines for identifying personal care products as “True-ly Natural". The NPA Natural Seal certifies compliance with the Natural Products Association Standard for Personal Care Products. In order to receive the Natural Seal products must meet strict guidelines set by NPA:

  • Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.
  • Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.
  • Responsibility: A product labeled "natural" should use no animal testing in its development.
  • Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.

"All True Natural products are developed with the goal of providing the highest performance with the safest natural ingredients," said Uli Jacob, CEO and founder of the True Natural brand. "We are very proud to have received this certification for the entire sunscreen line. The NPA Personal Care Seal on our Broad Spectrum SPF 50 sunscreens is affirmation that we have achieved our goal." 

True Natural Broad Spectrum SPF 50 Sunscreens exceed NPA standards, providing the safest possible sun protection, 100% naturally sourced with certified organic ingredients wherever possible. True Natural Sunscreens are made with an innovative new blend of nano-particle free zinc -- non-greasy, easy to apply, and completely invisible on skin.

The True Natural Broad Spectrum SPF 50 Sunscreen lineup include products to protect the whole family, including sun protection for face, body, babies, and those with sensitive skin - with a retail price point between $19.99 to $24.99.

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