Blissoma skincare is progressive, pure, effective, and sophisticated but it may still be the best organic facial brand most people still don't know. The independent brand has been the secret of passionate core customers and knowledgeable natural estheticians for nearly two years. Blissoma is poised for major growth in 2011, however, and will soon be known as a key player in the organic skincare field.
How Blissoma Has Grown
The line has gained a steady following through grassroots promotions and forward-thinking, modern recipes. Blissoma has not relied on advertising to spread its message, choosing instead to focus on allowing customers to experience the line and personally interact with the company. This strategy has taken time but has been highly successful. Founder and herbal chemist Julie Longyear consults with clients frequently by email and at in-store events to help them choose the right products for their skin. The direct link to the formulator is an added value for curious or wary shoppers. The demystification and education about ingredients and product selections makes people with sensitive skin feel confident enough to try Blissoma.
Customer Jennifer Mo says there was "...a steady, noticeable improvement in how my skin looked and behaved. With Blissoma's Mild Rice Cleanser and Smooth Serum, my skin rarely breaks out and seems to be much happier than it has been with any other line....Whenever I try a different brand, even for a short period of time, my skin goes back to being problematic, so I think I'm done shopping around for skincare."
Results are so good with Blissoma that the products have stacked up only five star reviews on Amazon. The recipes have been called "scrupulously free of questionable ingredients" and became a favorite of the discerning Fig+Sage natural lifestyle blog, winning their "Best Budget Friendly Line" award endorsing the entire collection as well as several awards for individual products.
Poised for Promotion
With a strong and dedicated base now built, Blissoma has forged key strategic relationships to market to new clients online and grow exponentially. Recent features on PureCitizen.com offered a daily sale to thousands of core natural customers. The brand is also participating in EcoEmi.com, an organic sampling service that mails monthly prescreened samples to members. Many of these members then blog and review the sample products online. An upcoming partnership with Jasmere.com will expose the brand to 60,000+ active subscribers and a huge potential for viral marketing.
Customer retention is a major strength for Blissoma and promotions always concentrate on putting product in people's hands. To try the products demonstrates their standout qualities as the texture, color, and smell all distinctly tell the story of the nutritive ingredients contained therein. Being different is good and once customers try they generally stay. Longyear says, "Our customers have been waiting to meet us. They've been searching for that right product that works and matches their values. We're ready and excited to show them what our line can do."
Blissoma skincare is sold regularly through the IrieStar.com website, Amazon.com, AbesMarket.com, Whole Foods Markets Midwest stores, and selected fine independent natural retailers nationwide.
About Blissoma and Irie Star, LLC
Blissoma creates intelligent raw and active skincare, herbal therapies, and artisan perfumes. The SOLUTIONS organic skincare line debuted in 2009 and is known for its truly functional, elegant, and nutritive formulas.
Founder and formulator Julie Longyear is educated in art and chemistry, which informs her focus on distilling beauty, creativity, and function in every product. The Blissoma brand was introduced in 2005 and has evolved over the last 6 years to encompass a range of more than 50 products sold by over 200 retailers nationally and internationally.
The entire line eliminates petrochemical ingredients, synthetic colors and fragrances, ethoxylated ingredients, parabens, phenoxyethanol, and other synthetic preservatives. Many products are vegan and all products are certified Cruelty Free by the Coalition for Consumer Information on Cosmetics/Leaping Bunny Logo program. Blissoma is an approved Whole Foods Premium Bodycare line.
The Irie Star studio is housed in a historic, 100 year old brick building in the regenerating neighborhood of Hyde Park. Longyear and family are actively rehabilitating the structure using green and historic construction methods, including rebuilding more than 20 original wooden windows by hand.
This press release is presented without editing for your information. The Herb Companion does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.
More than 150 workshops, great deals from more than 200 exhibitors, off-stage demos, inspirational keynotes, and great food!LEARN MORE