The sign, located at Seventh Avenue and 42nd Street, will be first of its kind in the U.S.
Construction for the new billboard should be completed by early December.
Sixteen wind propellers and 64 solar panels will power the 126 by 47 foot sign. The sign, which will be 55 feet from the ground, could save as much as $12,000 to $15,000 in electricity per month. The wind propellers will power 90 percent of the $3 million sign, and solar will pick up the rest.
The company has a similar sign in Oska, Japan, but uses older technology with 26 small wind propellers and 39 solar panels.
The sign should be able to harness enough power to function with no sun or wind for four days.
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