A Greener iPod Nano

Apple introduces PVC-, mercury- and BFR-free iPods.

| September 2008 Web

Apple CEO Steve Jobs presented the newest iPod nano at  Apple's September event . The new  iPod nano contains arsenic-free glass and omits PVC, mercury and brominated flame retardants (BFRs), thus making it the greenest iPod yet. Jobs stressed the importance of Apple's iPod nano, from its material composition and energy use to its recycled disposal.

This is part of " A Greener Apple " campaign that informs customers, shareholders and employees on both the short- and long-term environmental goals of the company. One of the many products experiencing the green renovation is the new iPod nano.

Jobs discussed the importance of a green product and the often-neglected packing and shipping process. Apple's environmental goals include reducing packing product size and weight in hopes of limiting carbon waste.

As an offshoot of "A Greener Apple," Apple is offering a 10 percent discount on iPods to customers who bring in their old iPods for recycling. All other products will follow in the iPod nano's green footprint as Apple will eliminate arsenic, PVC and BFRs from its products by the end of this year.


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