PRAVANA Introduces NEVO Natural Hair Care


| 12/6/2012 1:47:00 PM


Tags: Pravana, Hair Care, Press Releases,
Pravana

Some of the greatest ingredients to enhance personal beauty come from nature and our planet.   

PRAVANA offers the chance to return the favor to Mother Nature with the launch of NEVO – a collection of all-natural shampoos, conditioners and deep treatments that leave no carbon footprint behind. Housed in 100% biodegradable packaging, the highly sophisticated formulas combine the power of nature and the strength of technology to provide a line of superior natural hair care products.  

Each product in the NEVO collection contains PRAVANA’s exclusive Drops of the Amazon™ – a natural complex designed to nurture, protect and preserve the surface of hair with three vital ingredients derived from some of the most resilient plants found in the Amazon: Mulateiro Extract, Babassu Oil and Brazil Nut Oil. 

“We wanted to create a hair care collection that goes beyond personal beauty and extends to an appreciation of our planet and the well-being of the people on it,” says PRAVANA President Steve Goddard.

To date, approximately 25% of the volume of U.S. landfills is comprised of plastic bottles, which will remain there for as long as 1,000 years. NEVO’s new 100% biodegradable plastic begins to breakdown within 250 days of being placed in a landfill, leaving no carbon footprint behind.

The NEVO Collection includes:

• Hydra Pearls, $19 (45 Soft Gels)

A power-shot of NEVO’s proprietary Drops of the Amazon™, this concentrated elixir is comprised of natural oils to provide moisture, shine, quicker drying time and a smooth texture. Each airtight ampoule provides hair with a burst of moisture and instantaneous shine and protection.  These completely dissolvable ampoules can be discarded in the drain and will disappear in minutes.  

• Moisture Rich Shampoo & Conditioner, $19 each (10.1 oz)

Infused with precious oils and ingredients from the depths of the Amazon, the Moisture Rich Shampoo & Conditioner permeate dry hair with vital moisture derived from high concentrations of Babassu and Brazil Nut Oil. This duo is enriched with Drops of the Amazon™ to cleanse, repair and nurture hair.




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