Celebrate the International Year of Quinoa with Alter Eco

| 7/11/2013 10:47:00 AM

Tags: International Year of Quinoa, quinoa, Alter Eco, Press Release,

Quinoa, a protein-packed grain that contains every amino acid, is a nutritional standout that can be successfully grown in dry conditions.  As a result of these attributes, the United Nations named 2013 the “International Year of Quinoa,” celebrating the role that this supergrain’s biodiversity and nutritional value plays in providing food security, nutrition, and the eradication of poverty.

Alter Eco black quinoaAlter Eco invites consumers in the United States to celebrate the International Year of Quinoa and discover how eating Alter Eco quinoa will give a substantial nutritional boost to their diet, while directly benefitting the small-scale farmers who produce it.  By purchasing Alter Eco quinoa, consumers are supporting the efforts of the brand and the United Nations alike to ensure food security, economic justice, and biodiversity in some of the poorest parts of the world.

Among the 1,500 varieties of quinoa currently grown, royal quinoa (or “quinoa real”) is grown only in the Bolivian Altiplano salt flats, 13,000 feet above sea level. Like with Champagne, Royal Quinoa can only come from this part of the world.  Because of Alter Eco’s exclusive relationship with the cooperative in this special part of Bolivia, Alter Eco is the only provider of Royal Quinoa in the United States.

The arid and harsh conditions at this extreme altitude result in difficult growing conditions in which only the strongest quinoa can survive, and thrive.  The combination of these Darwinian circumstances and rich mineral soil in the area, produce seeds nearly a third larger than anywhere else in the world, and is believed to be fluffier, nuttier and more nutritious.  Quinoa from this region has been prized for centuries; in Incan times, this supersized quinoa was reserved for royalty, hence the name “quinoa real.”  Royal Quinoa is also of such high quality because of the expertise and skill of the local farmers, who carry on the tradition of growing quinoa with exceptional know how from generations of experience.

The Alter Eco Royal Quinoa portfolio includes the following:

Royal Pearl Quinoa: Closer to couscous, with an ever-so-slight crunch

elderberry, echinacea, bee hive


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