I’m finishing up the loose ends on my desk before I head off for Southern California (where I hear it’s raining) and the amazing world of the 2009 Natural Products ExpoWest.
ExpoWest, for those of you who haven’t heard about it, is the world’s largest natural products trade show. It isn’t open to the general public, but it’s where the retailers go to see what they want to buy to offer you in their stores and on their websites in the coming months and years. It’s a great place to see what trends and cool new stuff are coming down the pipeline, and also to attend workshops that address new research and developments in the field of natural health, plant medicines and various aspects of the natural lifestyle.
The educational aspect of these trade shows can’t be overestimated. When I first started working with The Herb Companion, I attended ExpoWest and received in my bag of samples a tube of Boiron’s Arnileve lotion, a bottle of Mushroom Defense capsules and some calendula salve from a vendor whose name I don’t remember. Although I had been marginally involved in natural health up to that point, getting acquainted with these three great products and coming to the Eureka! conclusion about each of them–“This stuff WORKS!!!”–launched me into a whole new level of awareness.
What I’ve found as the years march on is that this awareness actually is boundless – the more I know, the more there is to know. And now, for the next few days, I’ll be undergoing another total immersion in all things herbal or even remotely related to natural products. My idea of a great time!
I plan to blog while I’m there, so check back in a day or two.
Meanwhile, I need to do some research and find out just the right natural product to deal with the scourge of trade-show attendees the world over: What to do about those aching feet after two days of standing and walking around on a concrete floor.