Saving money is the number one reason why consumers buy energy-efficient appliances, according to a recent survey by the Shelton Group, a Knoxville, Tennessee, based advertising firm. Of 500 survey participants, 71 percent bought green products to save money, 55 percent to protect the environment and 49 percent “to protect the quality of life for future generations.”
According to the Shelton Group, these results diverge from the 2006 and 2007 Utility Pulse findings, when more people cited environmental reasons for buying energy-efficient products. The recession has caused Americans to look for new ways to save money, and the survey found that saving $20 or more in monthly utility bills resulted in consumer satisfaction. About 32 percent of respondents expressed dissatisfaction with their eco-appliances, saying they didn’t save as much money as they’d hoped.
Reducing utility bills is a two-step process. First, it’s essential to take green measures such as turning off the lights when you leave a room, unplugging appliances from energy sockets when not in use, reducing shower time and lowering your thermostat in winter and raising it in summer. Second, when old appliances are ready to be replaced, opt for Energy Star-certified products.
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Above: Energy Star products, such as this phone charger, help save money on utility bills. Just remember to unplug chargers when you're not using them! Photo By Handolio/Courtesy Flickr.