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Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.
This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:
- Eco-Business basics
- Purposeful management
- Marketing in the green economy
- Running a lifestyle business
shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.
Part small business manifesto, part personal finance primer, ECOpreneuring
is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.