Mother Earth Living

Sins of Greenwashing





11/2/2010
TerraChoice’s annual Sins of Greenwashing study finds that 95 percent of the products claiming to be green have used vague language, unproven claims and false certification labels.
4/14/2009
Natural Home assistant editor Kim Wallace confesses her eco-sins.
10/8/2008
Natural Home assistant editor Kim Wallace contemplates greening her dry cleaning. Is it possible?
2/17/2010
Audi’s “green police” Super Bowl commercial reflects a growing trend in marketing as companies target a more environmentally-conscious audience.  But buyer-beware; greenwashing is also on the rise.
12/28/2010
This year readers were concerned about bedbugs and greenwashing, and everyone wants to know more about smaller homes.
11/23/2010
A ForestEthics report calls out the American Forest and Paper Association-backed Sustainable Forestry Initiative label for not protecting forests.
2/26/2010
The Federal Trade Commission is creating stricter guidelines for environmental marketing. Could this lead to a crackdown on greenwashing campaigns?
10/28/2010
A new study from the University of Washing found that scented products—including those labeled as organic, natural and green—release toxic chemicals that can harm our health.
10/12/2010
The Federal Trade Commission’s proposed revisions to its environmental marketing guidelines would make it more difficult for marketers to make false green claims for their products.
5/23/2011
'Green' cleaning products are awash with misleading labels and false claims. Always look for a third-party certification to assure you're buying the healthiest, most environmentally friendly cleaners.




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