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SheaMoisture Introduces New All-Natural Hair Gel for Curly Hair

Taming curls without losing healthy bounce can be challenging.  It’s even harder to find a solution that’s both effective and non-toxic. Even style addicts are using more caution when selecting hair products these days and choosing “all-natural” or “organic” options wherever possible.  With this in mind, SheaMoisture has developed their Coconut & Hibiscus Curling Soufflé (Gel) with Agave Nectar & Flax Seed—a unique and purely natural styling aid for curly hair.

Formulated without the use of chemicals, alcohol and silicone, this NEW gel is an effective, easy-to-rinse-out, no buildup, light-weight and all-natural alternative to other curl defining styling aids on the market. Safe for use on all types of hair, including chemically treated, the Curling Soufflé defines and promotes curls.  Coconut and Flax Seed oils nourish and hydrate the hair, seal the hair shaft to protect against external pollutants and assist in natural oil retention. SheaMoisture’s original natural humectant complex of Agave Nectar, Coconut Oil, Vegetable Glycerin and Certified Organic Shea Butter moisturizes, conditions and boosts shine without frizz.  This product does not contain silicones, polymers or PVP which could cause build-up and damage over time.   

 Curling SouffleKey Ingredients/Benefits:

Full List of Ingredients:

Aqueous Infusion of Agave Teqilana Leaf Extract and Sugar Cane Extract, Pectin, Vegetable Glycerin, Adansonia Digitata Pulp (Baobab) Extract, Cocos nucifera (Coconut) Oil*, Butyrospermum Parkii (Shea Butter)*, Panthenol (Pro-Vitamin B-5), Aloe Barbadensis Leaf Extract*, Tocopherol (Vitamin E-Vegetable Oil source), Linum Usitatissimum (Linseed/Flax) Seed Extract, Hibiscus Sabdariffa Extract, Potassium Sorbate, Proprietary Essential Oil Blend

*Denotes certified organic ingredient

Pricing and availability: September 2011; $11.99 at Target and Walgreens stores; for locations and

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