Mother Earth Living

Natural Product News

Straight from our inbox

Add to My MSN

New Air-Purifying Hardwood Floors are First-of-its-Kind in World

3/19/2014 11:45:00 AM

Tags: Hardwood Floors, Lauzon Flooring, Press Release

A new product recently launched on the North American market makes living spaces healthier from the ground up—literally. The first of its kind in the world, Pure Genius® smart hardwood flooring by leading North American manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor air quality of a home while beautifying the decor.

Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring—which comes in a wide range of styles and finishes—continuously breaks down airborne toxins, creating a constant supply of pure air in the home. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 percent cleaner than spaces without the flooring.

Hardwood Floors

“Many people don’t realize the extent to which the air-tight environments in today’s homes contain pollutants and toxic contaminants, such as formaldehyde emitted from furniture, building materials and common household products,” said Priscilla Bergeron, Communication Manager of Lauzon, explaining that indoor air is often five to 10 times more polluted than outdoor air.  “Poor air quality in the home causes build-up of bacteria, viruses and moulds, and may lead to allergies, fatigue and respiratory problems like asthma.”

Pure Genius is specially-formulated using a patented titanium dioxide technology that decomposes bacteria, viruses and moulds, and reduces potential carcinogens by constantly transforming toxic airborne particles into harmless water and carbon dioxide molecules, Bergeron explained.

She added that, after 30 days, rooms installed with Pure Genius flooring have been shown to have a formaldehyde level of only five parts per billion (ppb), compared to 16-32.5 ppb found in a typical home. What’s more, Pure Genius helps reduce household odors such as cigarette smoke, pet urine and lingering cooking smells.

Pure Genius Floors

Highly washable and resistant, the flooring enables hardwood cleaners to disperse better, so “not only is the atmosphere cleaner, but the actual floor itself is cleaner,” Bergeron said, adding that the technology works for as long as the finish lasts. The Pure Genius Titanium® finish has a guarantee of 30 to 35 years, depending on the collection.

“Pure Genius gives new meaning to feeling good in your home décor,” she said. “The purifying effect is so strong, that for an average 1,377-square-foot home installed with Pure Genius, it’s like having three trees in your home.”

Pure Genius flooring is available at specialty flooring retailers across the U.S. A built-in feature of Lauzon’s new Authentik oak flooring and Organik maple flooring series, it is also offered as an option on most Lauzon Ambiance Collection products and on selected products in the Designer Collection.

To celebrate the launch of Pure Genius, Lauzon is inviting Americans to participate in a contest for a chance to win a trip for two to a destination of the winner’s choice. Each purchase of Pure Genius flooring from April 1 to July 31, 2014, is eligible for the draw.

For more information or to locate a dealer, visit Lauzon.

About Lauzon Distinctive Hardwood Flooring

Lauzon Distinctive Hardwood Flooring is one of the leading hardwood flooring manufacturers in North America. Its state-of-the-art products, environmental commitment, outstanding service, and highly-qualified staff make the company an undisputed leader in the premium hardwood flooring industry. Thanks to its prestigious flooring products, including its revolutionary polymerized Titanium finish, Lauzon’s reputation for quality has grown worldwide.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



Related Content

Friends in the News

My inbox is stuffed this week with emails from bloggers and pundits heralding the release of the Int...

Homemade Baby Food Recipes

Making your own baby food not only saves you money but allows you control over what's in your baby's...

Introducing Kneipp’s Pure Bliss Collection

Find happiness in the tub with Kneipp’s all-natural Pure Bliss Collection, made with essential oils ...

Transformation Tuesday: Is Carpet Actually GOOD for Indoor Air Quality?

A recent study by German carpet company suggests that its Cradle-to-Cradle-certified carpet might ac...

Content Tools




Post a comment below.

 



Subscribe today and save 58%

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Subscribe to Mother Earth Living!

Welcome to Mother Earth Living, the authority on green lifestyle and design. Each issue of Mother Earth Living features advice to create naturally healthy and nontoxic homes for yourself and your loved ones. With Mother Earth Living by your side, you’ll discover all the best and latest information you want on choosing natural remedies and practicing preventive medicine; cooking with a nutritious and whole-food focus; creating a nontoxic home; and gardening for food, wellness and enjoyment. Subscribe to Mother Earth Living today to get inspired on the art of living wisely and living well.

Save Money & a Few Trees!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You’ll save an additional $5 and get six issues of Mother Earth Living for just $14.95! (Offer valid only in the U.S.)

Or, choose Bill Me and pay just $19.95.