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PRAVANA Introduces NEVO Natural Hair Care

Press Release


Tags: Pravana, Hair Care, Press Releases,

Pravana

PRAVANA offers the chance to return the favor to Mother Nature with the launch of NEVO – a collection of all-natural shampoos, conditioners and deep treatments that leave no carbon footprint behind. Housed in 100% biodegradable packaging, the highly sophisticated formulas combine the power of nature and the strength of technology to provide a line of superior natural hair care products.  

Each product in the NEVO collection contains PRAVANA’s exclusive Drops of the Amazon™ – a natural complex designed to nurture, protect and preserve the surface of hair with three vital ingredients derived from some of the most resilient plants found in the Amazon: Mulateiro Extract, Babassu Oil and Brazil Nut Oil. 

“We wanted to create a hair care collection that goes beyond personal beauty and extends to an appreciation of our planet and the well-being of the people on it,” says PRAVANA President Steve Goddard.

To date, approximately 25% of the volume of U.S. landfills is comprised of plastic bottles, which will remain there for as long as 1,000 years. NEVO’s new 100% biodegradable plastic begins to breakdown within 250 days of being placed in a landfill, leaving no carbon footprint behind.

The NEVO Collection includes:

• Hydra Pearls, $19 (45 Soft Gels)

A power-shot of NEVO’s proprietary Drops of the Amazon™, this concentrated elixir is comprised of natural oils to provide moisture, shine, quicker drying time and a smooth texture. Each airtight ampoule provides hair with a burst of moisture and instantaneous shine and protection.  These completely dissolvable ampoules can be discarded in the drain and will disappear in minutes.  

• Moisture Rich Shampoo & Conditioner, $19 each (10.1 oz)

Infused with precious oils and ingredients from the depths of the Amazon, the Moisture Rich Shampoo & Conditioner permeate dry hair with vital moisture derived from high concentrations of Babassu and Brazil Nut Oil. This duo is enriched with Drops of the Amazon™ to cleanse, repair and nurture hair.

• Reparative Shampoo & Conditioner, $19 each (10.1 oz)

Formulated with two mega-doses of nature’s most complete proteins – Quinoa and Soy Protein –these products restore elasticity, strength and shine to damaged hair. NEVO’s proprietary Drops of the Amazon™ elixir provides effective surface conditioning to protect color and provide a silky smooth finish.

• Color Lock Leave-In Protectant, $19 (10.1 oz)

Vital antioxidants and Drops of the Amazon™ work in unison to mitigate free-radicals, protect hair color and add an extra dose of moisture. Both UVA and UVB ultra violet inhibitors protect hair and its color from the damaging effects of the sun. 

• :60 Deep Treatment, $19 (9.87 oz)

Revive damaged hair with this 60-second deep treatment. This protectant is rich in Quinoa, Soy Proteins and Drops of the Amazon™ with a micro-emulsion system that allows hair to quickly absorb the nutrient-rich ingredients in only sixty seconds, as opposed to other conventional at-home hair masks that take five to fifteen minutes

All NEVO products are free of Sulfates, Parabens, Sodium Chloride, Phthalates, Gluten, Propylene Glycol, Cocamide DEA, Cocamide MEA, animal bi-products and animal testing

Available November 2012 at select salons; visit pravana.com for locations.

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