Mother Earth Living

Natural Product News

Straight from our inbox

Add to My MSN

Levi's Brand Introduces Waste Less Denim Collection

11/13/2012 1:15:00 PM

Tags: Levi's, denim, jeans, recycled bottles, clothing

Today, the Levi's® brand introduced a new collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi's® Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The Levi's® Waste<Less products, which will be available for both men and women as part of the Levi's® Spring 2013 collection, represent the next chapter in the company's ongoing commitment to sustainable design.

Levis Waste Less Denim

"From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it," said James Curleigh, global president of the Levi's brand. "This collection proves that you don't have to sacrifice quality, comfort or style to give an end a new beginning."

The Spring 2013 Levi's® Waste<Less collection will utilize over 3.5 million recycled bottles. The Spring 2013 men's products, which will be available globally, will feature Levi's® 511 Skinny jeans, a new modern-looking Levi's® 504 Straight Fit jean, and the iconic Levi's® Trucker jacket. For women, Levi's® Boyfriend Skinny jeans in a progressive fit will be available in the U.S. and Europe.

Through the company's partners, PET plastic, or polyethylene terephthalate materials – including brown beer bottles, green soda bottles, clear water bottles and black food trays – are collected through municipal recycling programs across the United States. The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Levi's® Waste<Less jeans and trucker jackets. The color of the bottles used adds a beautiful undertone to the denim fabric creating a unique finish in the final product.

"With this collection, we're doing our own small part by taking waste and making something new from it," added Curleigh. "We don't just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet."

The new Waste<Less collection is only the latest chapter in the company's commitment to doing more with less. In 2009, Levi Strauss & Co. introduced "A Care Tag for our Planet," an initiative to educate consumers on how to clean their clothes with less environmental impact; it also encourages them to donate used jeans to Goodwill rather than throwing them out. This initiative was followed up by the development of Water<Less, a revolutionary finishing technique designed to reduce the use of water in the finishing process by up to 96 percent for some styles. This year, the Levi's® Water<Less collection saved over 360 million liters of water. Additionally, the company is a member of the Better Cotton Initiative, which reduces water and pesticide use during the cotton growing process, and economically supports hundreds of thousands of cotton farmers. To date, LS&Co. has blended Better Cotton into more than 5 million pairs of jeans.

Levi's® Waste<Less products will be available in Levi's® stores globally and on Levi.com in January 2013.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



Related Content

Evil Women

We just received this letter from Mary Jackson in Lincoln, Nebraska, and our editorial assistant, Ka...

Recycled Bottle Chandelier

Use glass bottles or jars over light bulbs to create a beautiful chandelier.

Green Artist Spotlight: Caroline Saule: Conjoined Bulbous Form

Caroline Saul uses recycled plastic milk jugs as the main material in her weightless sculptures.

2 Thanksgiving Staples: Lovage and Sage

Welcome the holidays with two flavorful Thanksgiving herbs. Use lovage in our recipe for Cream of Ca...

Content Tools




Post a comment below.

 



Subscribe today and save 58%

First Name: *
Last Name: *
Address: *
City: *
State/Province: *
Zip/Postal Code:*
Country:
Email:*
(* indicates a required item)
Canadian subs: 1 year, (includes postage & GST). Foreign subs: 1 year, . U.S. funds.
Canadian Subscribers - Click Here
Non US and Canadian Subscribers - Click Here

Subscribe to Mother Earth Living!

Welcome to Mother Earth Living, the authority on green lifestyle and design. Each issue of Mother Earth Living features advice to create naturally healthy and nontoxic homes for yourself and your loved ones. With Mother Earth Living by your side, you’ll discover all the best and latest information you want on choosing natural remedies and practicing preventive medicine; cooking with a nutritious and whole-food focus; creating a nontoxic home; and gardening for food, wellness and enjoyment. Subscribe to Mother Earth Living today to get inspired on the art of living wisely and living well.

Save Money & a Few Trees!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You’ll save an additional $5 and get six issues of Mother Earth Living for just $14.95! (Offer valid only in the U.S.)

Or, choose Bill Me and pay just $19.95.