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Lafe’s Natural BodyCare Recognized with Presidential-Level Export Award

A consumer goods company here was recognized, together with 31 other companies and organizations, as recipients of the President’s “E” Award and “E Star” Award for exporting excellence during a ceremony in Washington, D.C., May 22.

Lafe’s Natural BodyCare, a manufacturer of natural and organic personal care products, to include deodorants, hair care, baby care and bug repellents, won the “E” Award for Exports.

Lafe's CEO and wife accept award
Lafe Larson (center, left), CEO and Founder of Austin, Texas-based Lafe’s Natural BodyCare, together with his wife Denise Fleming, accepts the 2017 “E” Award from Secretary of Commerce Wilbur Ross (far left) and Acting Under Secretary for International Trade Kenneth Hyatt in Washington D.C., May 22. Photo courtesy U.S. Department of Commerce.

Both the “E” Award for Exports and Export Service is given for demonstrating a sustained increase in export sales over a four-year period.

Each company was presented the award from Secretary of Commerce Wilbur Ross for their significant contributions to increasing America’s overall exports into more than 200 global markets.

“Job creation is a top priority for the Trump administration,” Ross said. “As we kick off World Trade Week, it is a pleasure to honor these companies who increase our domestic exports and create good-paying jobs for the American people. Congratulations on this exceptional achievement.”

Lafe’s was noted by the secretary for its focus on trade shows to support its export growth model. Additionally, Lafe’s was highlighted for its ability to modify products and packaging to support international sales.

Karen Parker, Director of CS Austin, said this type of recognition highlights how hard businesses in the Austin area and Texas as a whole work to be successful in a globalized economy.

“The “E” Award is one the most prestigious business awards given out each year, and to have one from right here in Austin is very significant,” Parker said. “This type of recognition shows that Texas companies are taking advantage of overseas opportunities to expand their reach, remaining competitive in our globalized economy.”

For more information on Lafe’s Natural BodyCare winning the “E” Award, contact Stephen Collier at (303) 489-0414.

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to global markets. For more information on the U.S. Commercial Service visit www.export.gov.


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