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HINT Inc., maker of the leading unsweetened flavored water, introduce HINT FIZZ® nationwide, hitting selected shelves this Fall and rolling into mass retailers in the new year. This revolutionary sparkling water is the first of its kind, offering natural, calorie & preservative free unsweetened carbonated refreshment available in HINT’s top selling flavors of Blackberry, Watermelon, Strawberry-Kiwi and introducing Peach for the first time. HINT FIZZ gives soda drinkers what they need to Drink Water, Not Sugar®!
Like the original HINT Water, HINT FIZZ offers delicious and refreshing, unsweetened refreshment. For those who prefer bubbles, HINT FIZZ unsweetened sparkling water is the clear path to ditching soda. With a more mainstream taste profile than flavored seltzers and delicious, well-rounded flavors, HINT FIZZ is reigniting carbonated beverages, this time for the better.
For those who worry about the bone-damaging effects of carbonated soft drinks caused by the phosphoric acid contained in many soft drinks, rest assured as HINT FIZZ does not include any sweeteners, preservatives or artificial ingredients in the formulations. The entire HINT line is all natural, so drink with ease.
“There is nothing like HINT Fizz on the market,” said Kara Goldin, CEO of HINT Water. “As both a mom and the founder of HINT I’m always looking for new products that are healthy and hydrating while not compromising on flavor. It was exciting to hear that in early tests, consumers told us 'This is not sparkling water with flavor, it’s unsweetened sparkling water.’’ Finally we have a product that allows soda lovers to Drink Water, Not Sugar.”
HINT FIZZ will be available at nationwide at specialty stores including The Fresh Market and Whole Foods Markets.
HINT saw 100 percent growth in sales in 2010 in its core product line and HINT Fizz will allow for the brand to expand to a whole new customer base. HINT was also named BevNet’s Best New Enhanced Water and Best Flavored Water by Self Magazine and Good Housekeeping Magazine in 2010. Building on their success, HINT also plans launched new retail programs and increased distribution across the country in 2012.
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