In 2010, Chevrolet announced that the company was embarking on a Carbon Reduction Initiative, an effort to invest $40 million in carbon offset projects across the country with the goal of reducing up to 8 million metric tonnes of CO2 emissions. The program includes wind, landfill-gas-to-energy, solar, efficiency, and conservation projects.
Native Energy is providing offsets to the Chevy Carbon Reduction Initiative through Bonneville Environmental Foundation.
To help explain their initiative, Chevrolet created the following video. It does an excellent job of detailing their efforts, and it is worth watching.
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