At Issue: Tissue

All paper is not created equal.

toilet paper

What's your toilet paper made of?

Content Tools

Reusables are always best. But when you can't avoid disposables, choose the greenest of the bunch.

Criteria
•100 percent recycled content
•At least 50 percent post-consumer recycled content
•Bleached without toxic chlorine compounds

Paper Towels

 

 

Brand

% Post-Consumer

% Recycled

Green Forest

90

100

365 (Whole Foods)

80

100

Earth Friendly

80

100

Natural Value

80

100

Seventh Generation

80

100

Trader Joe’s

80

100

Marcal Small Steps

70

100

CVS Earth Essentials

60

100

Paper Napkins

 

 

Brand

% Post-Consumer

% Recycled

Green Forest

90

100

365 (Whole Foods)

80

100

Atlantic

80

100

Natural Value

80

100

Seventh Generation

80

100

Marcal Small Steps

70

100

CVS Earth Essentials

60

100

Cascades

51

100

Facial Tissues

 

 

Brand

% Post-Consumer

% Recycled

Green Forest

90

100

365 (Whole Foods)

80

100

Natural Value

80

100

Seventh Generation

80

100

Toilet Paper

 

 

Brand

% Post-Consumer

% Recycled

Green Forest

90

100

365 (Whole Foods)

80

100

April Soft

80

100

Earth Friendly

80

100

Fiesta and Fiesta Green

80

100

Natural Value

80

100

Seventh Generation

80

100

Trader Joe’s

80

100

Reprinted with permission from Greenpeace. For a comprehensive list of brands and a free, downloadable iPhone application or mobile web version of this chart, visit www.greenpeace.org/tissueguide