Mother Earth Living

Carrotmob Promotes Consumer Activism

Carrotmob group hosts events to promote socially responsible change in businesses.
By Susan Melgren
July/August 2010
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Carrotmob rewards socially responsible businesses via consumer spending.
Photo Courtesy Virgance

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Carrotmob is a kind of reverse-protest consumer activism in which consumer networks organize to support businesses that make the biggest socially responsible changes. Carrotmob has hosted more than 50 events worldwide, from Kansas City, Missouri, to Rovaniemi, Finland.

Find out more about Carrotmob.

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