Mother Earth Living

Fast, Organic Food: O’Naturals Speeds Up Organic Dining

O’Naturals blends organic, natural foods with the fast food mentality for a quick and healthy meal on the run.
By Avery Yale Kamila
January/February 2004
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Photo Courtesy O’Naturals

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The plan

Hirshberg and business partner Mac McCabe turned this frustration into a business. They created O’Naturals, a budding chain where natural, organic food meets fast service. “Our primary goal at O’Naturals is to provide food that is not only better for you, but tastes great too,” says Hirshberg. 

The results

Choose from eleven organic flatbread sandwiches, including hormone-free steak, roasted root vegetables, and wild Alaskan salmon. Shake the winter chill with a soup or a stir fry. Kids have their own menu, with options such as mac ’n cheese and baked chicken nuggets. Top it off with dessert and a natural soda. Microbrewed beer and organic wine are also available.

The atmosphere

These industrial-chic eateries are often crowded, but the lines move fast. While you dine, check out the salvaged materials and eco-friendly building products such as natural linoleum tabletops and wheat-chaff wall panels.

The locations

Falmouth, Maine; Portland, Maine; Acton, Massachusetts; and Portsmouth, New Hampshire. A fifth restaurant will open in Hingham, Massachusetts in the spring. “We’re working as quickly as possible to bring an O’Naturals to every community,” Hirshberg says.

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