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10/6/2014

Nordic Naturals Paws for Veterans 

Nordic Naturals is kicking off a fall initiative to benefit a very special cause. The campaign—“Buy One Bottle. Help Two Heroes.”—will raise awareness and support for Paws for Veterans, a nonprofit organization that helps rebuild the lives of combat-wounded veterans, while also rescuing shelter dogs that would otherwise face euthanasia. From October through December 2014, purchases of featured products will support monthly donations of Nordic Naturals omega-3s to veterans and their adopted service dogs, as well as a donation of funds toward a new training facility, for a total contribution of up to $30,000. Nordic Naturals has produced a short video that tells the story of Paws for Veterans and the people whose lives have been changed as a result of their transformative work. View this video online.

Qualifying products include all bottle sizes of Baby’s DHA, Children’s DHA™, Nordic Berries™, Omega-3, Complete Omega™, Ultimate Omega®, Pet Cod Liver Oil, and Omega-3 Pet™.

“Veterans frequently return from active duty with neurological and physical disabilities that make daily life incredibly challenging,” said Joar Opheim, Founder and CEO of Nordic Naturals. “Medical service dogs offer amazing support that really changes the lives of these men and women.”

Crystal Ayala, CEO and Lead Trainer for Paws for Veterans, describes their work as “life saving,” noting that 22 veteran suicides are reported every day, and 1.2 million dogs are euthanized annually. Paws for Veterans rescues shelter dogs facing euthanasia. According to Ayala, “Each dog is rehabilitated, trained, and given a home with a veteran who needs and loves them. Veterans help train their adopted dog to perform tasks related to their specific disability. These can include waking them from nightmares, reminding them to take medications, finding lost objects, and physically interrupting panic attacks.”

“We hope this unique promotion will raise awareness about this issue and this organization,” adds Opheim. “We have been supporting the work of Paws for Veterans for more than a year, and we’re excited to give our customers an opportunity to give back as well.”

About Paws for Veterans: Paws for Veterans is a nonprofit organization headquartered in Florida that provides combat-wounded U.S. veterans with the support of specially trained service dogs, while simultaneously saving the lives of dogs that would otherwise face euthanasia. To learn more, see Paws for Veterans.

About Nordic Naturals: Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help further its mission of correcting the global omega-3 deficiency. Distributing to more than 35 countries, Nordic Naturals offers over 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. As the number one fish oil in the United States, Nordic Naturals has revolutionized omega-3s, pioneering a new definition of fish oil quality as it relates to purity, freshness, taste, and dosage. Further information is available at Nordic Naturals.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



5/8/2014

derma e natural skincare

derma e, the pioneer of vitamin-rich, high-performance antioxidant skincare products, was honored with a 2014 Selling Wellness Trailblazer Award from Grocery Headquarters magazine. This is the fourth time derma e has received this award that recognizes the company’s perseverance and innovation as a top natural health and wellness influencer. 

“As a company that has always championed natural ingredient technology, eco-sustainability and triple-bottom line fundamentals, derma e is so delighted to have won this award,” said Jennifer Norman, Vice President of Marketing at derma e. “We look forward to continuing to give consumers what they want – skin-friendly, earth-friendly, highly effective natural skincare at affordable prices.”   

Dedicated to helping retailers choose the best natural health and wellness brands, the 2014 Selling Wellness Trailblazer Awards honored 19 companies that are making a significant impact in the industry. Winners were selected based on a range of criteria including product innovation, uniqueness and integrity, social responsibility and environmental sustainability.

A complete list of winners can be found on the Grocery Headquarters website and in the January 2014 print issue.

ABOUT DERMA E

Family owned and operated for 30 years, derma e has pioneered the development of vitamin-rich, high-performance antioxidant skincare solutions.  The award-winning line features over 80 products that are free of parabens, phthalates, mineral oil and petrolatum.  derma e products are cruelty-free and 100 percent vegan.  Manufacturing and operations are offset 100 percent by wind power.  derma e can be found in over 8,000 retail outlets across the U.S. with additional distribution in 25 countries internationally and on derma e.  For more information, visit derma e online, call (800) 933-9344, follow on Facebook or Twitter.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



5/1/2014

The Healing Kitchen DVD

In celebration of her 25 years in practice, Master Herbalist Andrea Candee, author of Gentle Healing for Baby and Child (Simon & Schuster) created a video of one of her favorite workshops to help you take charge of your family’s wellness naturally. Great-grandmother was wiser than we thought. She was self-reliant, knew how to make use of what was around her and so can you!

• Make the health food store your alternative to the pharmacy with safe, non-toxic remedies.
• Easily understood information to help adults and children get well and stay well. What to do for colds/flu, headaches, insect bites, injuries, inflammation, intestinal issues, and much more.
• Find out how versatile produce can be…onion for sprains and coughs, banana for splinters, garlic for infection, cayenne peppers for first-aid, ginger for nausea, lemon for mucus…and lots more.
• Learn how to develop your Personal First Aid Kit and stock your Herbal Medicine Cabinet.
• Learn how to make poultices, medicinal teas, herbal rubs, compresses and packs, cough syrup with step-by-step guidance for preparation and use.
• Empower your family by engaging them in their wellness and they will have tools for life.

Running time: 78 minutes

Contact Andrea@AndreaCandee.com to order.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



4/10/2014

Worker B returns to their roots as beekeepers, adding raw honey to their collection of honeybee inspired products.  A three-person company centered in Minneapolis, MN, Worker B found their start with local beekeepers and community-based farming.

The new Worker B raw honeys are sourced from select beekeepers chosen for their dedication to sustainable relationships with honeybees.  Their honeys are never heated or filtered, preserving all the nutritional and enzymatic virtues of raw honey.  Worker B is offering two individual varieties to start:

The Basswood Blend.  Sourced form the glacial plains of central Minnesota, this variety is primarily from the Basswood tree blossoms, featuring bright flavor notes of mint, grass and thyme.  This is the same raw honey used in Worker B’s skincare formulations.

Basswood blend raw honey

Buckwheat Honey.  A stout varietal honey sourced from Worker B’s friends in Quebec, Canada.  This intense honey showcases robust molasses, chocolate, and malt flavor highlights, exemplifying the savory side of honey.

Buckwheat Raw Honey

“The key to distinct honey varietals is knowing exactly what is happening around a beehive at a specific location and nuances of the harvest season.  The specificity of flavor comes directly from the forage patterns of the honeybee,” said Liesa Helfen, co-owner and founding member of Worker B.  “The goal of the Worker B raw honey collection is to focus on sustainable beekeepers and the locations they collect from, resulting in spectacular flavor profiles of raw honey.”

Worker B ingredients come direct from the hive, forming the base for their Skincare, Candle and Varietal Raw Honey collections.  Worker B performs all aspects of their business from product concept to formulation, from production to fulfillment.  Now in their fourth year, Worker B still maintains a series of their own beehives and continues their hands-on approach to ingredient sourcing that sets them apart from traditional skincare and lifestyle brands.

Worker B products are available at select retailers and online.

Bee Collected. Be Nourished. Worker B. ®

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



4/2/2014

Patagonia logo

Patagonia, Inc., the outdoor apparel company, today launched its Simple Fly Fishing campaign — a program designed to demystify fly fishing and make it more accessible. The centerpiece is Patagonia’s Simple Fly Fishing kit, which contains a tenkara-style fly fishing rod, box of flies, line and leader, quick set up guide and a new book by Yvon Chouinard, Craig Mathews and Mauro Mazzo entitled Simple Fly Fishing: Techniques for Tenkara and Rod & Reel.

The kit is available in Patagonia retail stores across the United States, Canada, Japan and online starting today, and remaining stores on May 1. In addition, anyone visiting Patagonia stores can also get instant advice about the best places to go fishing in their local areas, as well as information about tenkara fly fishing clinics — open to the public — to be held in select retail locations in the coming days. This is the first time the company has sold gear for fly fishing, except for apparel.

“This is for the young person who has wanted to learn, but is intimidated by the complexity, elitism and expense of fly fishing,” notes Yvon Chouinard, Patagonia's founder and owner. “This is for the woman and her daughter who are put off by the image of the testosterone-fueled, good-old-boy bass and trout fisherman who turned the ‘contemplative pastime’ into a competitive combat sport. And for the long-time angler who has everything and wants to replace all that stuff with skill, knowledge and simplicity.”

The wisdom behind the campaign includes a belief that the way towards mastery of any endeavor is to work towards simplicity, and to replace complex technology with knowledge. Patagonia's Simple Fly Fishing kit aims to achieve just that. The tenkara fly rod contained in the kit — which has no reel — comes from a centuries-old Japanese fly fishing technique, which has been all but lost in modern-day fly fishing.

The rod is light, sensitive and elegant. Chouinard has found this incredibly simple technique to be highly effective at catching even the most difficult, highly selective fish. Patagonia developed the kit to promote the simplicity of this technique and bring many new people to the sport of fly fishing.

The book aims to teaches readers, from beginner anglers to master fishermen, how to discover where the fish are, at what depth and what they are feeding on. It then describes the techniques needed to present a fly at that depth, make it look lifelike and hook the fish. With chapters on wet flies, nymphs and dry flies, the authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. With paintings by renowned fish artist James Prosek, and inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.

One percent of the sales from the book go to the preservation and restoration of the natural environment. In addition, the authors are donating their entire proceeds from the sales of the first edition to the Native Fish Society, the Atlantic Salmon Federation, and 1% for The Planet. Finally, Temple Fork Outfitters, which produces the fly fishing rods for Patagonia, is donating $10 for each rod sold to organizations dedicated to river and creek restoration.Patagonia's Simple Fly Fishing Kit

Simple Fly Fishing kit details:

Tenkara fly rod, available in 8'6", 10'6" or 11'6" lengths
Simple Fly Fishing (book) by Yvon Chouinard, Craig Mathews & Mauro Mazzo
• Simple Fly Fishing quick set up guide
• Box of Yvon-recommended flies (12 count)
• Line & leader

Kit components are also for sale individually.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



3/19/2014

A new product recently launched on the North American market makes living spaces healthier from the ground up—literally. The first of its kind in the world, Pure Genius® smart hardwood flooring by leading North American manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor air quality of a home while beautifying the decor.

Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring—which comes in a wide range of styles and finishes—continuously breaks down airborne toxins, creating a constant supply of pure air in the home. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 percent cleaner than spaces without the flooring.

Hardwood Floors

“Many people don’t realize the extent to which the air-tight environments in today’s homes contain pollutants and toxic contaminants, such as formaldehyde emitted from furniture, building materials and common household products,” said Priscilla Bergeron, Communication Manager of Lauzon, explaining that indoor air is often five to 10 times more polluted than outdoor air.  “Poor air quality in the home causes build-up of bacteria, viruses and moulds, and may lead to allergies, fatigue and respiratory problems like asthma.”

Pure Genius is specially-formulated using a patented titanium dioxide technology that decomposes bacteria, viruses and moulds, and reduces potential carcinogens by constantly transforming toxic airborne particles into harmless water and carbon dioxide molecules, Bergeron explained.

She added that, after 30 days, rooms installed with Pure Genius flooring have been shown to have a formaldehyde level of only five parts per billion (ppb), compared to 16-32.5 ppb found in a typical home. What’s more, Pure Genius helps reduce household odors such as cigarette smoke, pet urine and lingering cooking smells.

Pure Genius Floors

Highly washable and resistant, the flooring enables hardwood cleaners to disperse better, so “not only is the atmosphere cleaner, but the actual floor itself is cleaner,” Bergeron said, adding that the technology works for as long as the finish lasts. The Pure Genius Titanium® finish has a guarantee of 30 to 35 years, depending on the collection.

“Pure Genius gives new meaning to feeling good in your home décor,” she said. “The purifying effect is so strong, that for an average 1,377-square-foot home installed with Pure Genius, it’s like having three trees in your home.”

Pure Genius flooring is available at specialty flooring retailers across the U.S. A built-in feature of Lauzon’s new Authentik oak flooring and Organik maple flooring series, it is also offered as an option on most Lauzon Ambiance Collection products and on selected products in the Designer Collection.

To celebrate the launch of Pure Genius, Lauzon is inviting Americans to participate in a contest for a chance to win a trip for two to a destination of the winner’s choice. Each purchase of Pure Genius flooring from April 1 to July 31, 2014, is eligible for the draw.

For more information or to locate a dealer, visit Lauzon.

About Lauzon Distinctive Hardwood Flooring

Lauzon Distinctive Hardwood Flooring is one of the leading hardwood flooring manufacturers in North America. Its state-of-the-art products, environmental commitment, outstanding service, and highly-qualified staff make the company an undisputed leader in the premium hardwood flooring industry. Thanks to its prestigious flooring products, including its revolutionary polymerized Titanium finish, Lauzon’s reputation for quality has grown worldwide.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



2/17/2014
Nordic Naturals Gummies

For kids—and the young at heart—Nordic Naturals introduces Vitamin C Gummies, providing 250 mg of vitamin C. These 100% vegetarian gummies are a delicious and easy way to ensure sufficient intake of this important nutrient. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids (4 years and older) and adults too. The product is pectin based, and free of gelatin, artificial colors, artificial flavors, preservatives, and allergens, including gluten, milk, eggs, tree nuts, peanuts, and soy.

Vitamin C is an essential nutrient kids need for growth and development. In addition to supporting many of the body’s physiological functions, vitamin C supports a healthy immune system and provides antioxidant protection.

“Knowing that kids can be finicky when it comes to food and supplements, we take great care to formulate products children will readily take,” said Dr. Keri Marshall, Chief Medical Officer for Nordic Naturals. “Children—and adults—will love Vitamin C Gummies. Just two gummies a day supports many functions in the body for overall good health.”

Vitamin C Gummies do not contain fish oil, making them an ideal companion to any Nordic Naturals omega-3 fish oil product. Like all Nordic Naturals products, they are pure, fresh, and great-tasting.

Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help further its mission of correcting the global omega-3 deficiency. Distributing to more than 35 countries, Nordic Naturals offers over 150 products in a variety of flavors and formulations for adults, kids, athletes, and pets. As the number one fish oil in the United States, Nordic Naturals has revolutionized omega-3s, pioneering a new definition of fish oil quality as it relates to purity, freshness, taste, and dosage. Further information is available at the Nordic Naturals website.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.





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