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4/10/2014

Worker B returns to their roots as beekeepers, adding raw honey to their collection of honeybee inspired products.  A three-person company centered in Minneapolis, MN, Worker B found their start with local beekeepers and community-based farming.

The new Worker B raw honeys are sourced from select beekeepers chosen for their dedication to sustainable relationships with honeybees.  Their honeys are never heated or filtered, preserving all the nutritional and enzymatic virtues of raw honey.  Worker B is offering two individual varieties to start:

The Basswood Blend.  Sourced form the glacial plains of central Minnesota, this variety is primarily from the Basswood tree blossoms, featuring bright flavor notes of mint, grass and thyme.  This is the same raw honey used in Worker B’s skincare formulations.

Basswood blend raw honey

Buckwheat Honey.  A stout varietal honey sourced from Worker B’s friends in Quebec, Canada.  This intense honey showcases robust molasses, chocolate, and malt flavor highlights, exemplifying the savory side of honey.

Buckwheat Raw Honey

“The key to distinct honey varietals is knowing exactly what is happening around a beehive at a specific location and nuances of the harvest season.  The specificity of flavor comes directly from the forage patterns of the honeybee,” said Liesa Helfen, co-owner and founding member of Worker B.  “The goal of the Worker B raw honey collection is to focus on sustainable beekeepers and the locations they collect from, resulting in spectacular flavor profiles of raw honey.”

Worker B ingredients come direct from the hive, forming the base for their Skincare, Candle and Varietal Raw Honey collections.  Worker B performs all aspects of their business from product concept to formulation, from production to fulfillment.  Now in their fourth year, Worker B still maintains a series of their own beehives and continues their hands-on approach to ingredient sourcing that sets them apart from traditional skincare and lifestyle brands.

Worker B products are available at select retailers and online.

Bee Collected. Be Nourished. Worker B. ®

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



4/2/2014

Patagonia logo

Patagonia, Inc., the outdoor apparel company, today launched its Simple Fly Fishing campaign — a program designed to demystify fly fishing and make it more accessible. The centerpiece is Patagonia’s Simple Fly Fishing kit, which contains a tenkara-style fly fishing rod, box of flies, line and leader, quick set up guide and a new book by Yvon Chouinard, Craig Mathews and Mauro Mazzo entitled Simple Fly Fishing: Techniques for Tenkara and Rod & Reel.

The kit is available in Patagonia retail stores across the United States, Canada, Japan and online starting today, and remaining stores on May 1. In addition, anyone visiting Patagonia stores can also get instant advice about the best places to go fishing in their local areas, as well as information about tenkara fly fishing clinics — open to the public — to be held in select retail locations in the coming days. This is the first time the company has sold gear for fly fishing, except for apparel.

“This is for the young person who has wanted to learn, but is intimidated by the complexity, elitism and expense of fly fishing,” notes Yvon Chouinard, Patagonia's founder and owner. “This is for the woman and her daughter who are put off by the image of the testosterone-fueled, good-old-boy bass and trout fisherman who turned the ‘contemplative pastime’ into a competitive combat sport. And for the long-time angler who has everything and wants to replace all that stuff with skill, knowledge and simplicity.”

The wisdom behind the campaign includes a belief that the way towards mastery of any endeavor is to work towards simplicity, and to replace complex technology with knowledge. Patagonia's Simple Fly Fishing kit aims to achieve just that. The tenkara fly rod contained in the kit — which has no reel — comes from a centuries-old Japanese fly fishing technique, which has been all but lost in modern-day fly fishing.

The rod is light, sensitive and elegant. Chouinard has found this incredibly simple technique to be highly effective at catching even the most difficult, highly selective fish. Patagonia developed the kit to promote the simplicity of this technique and bring many new people to the sport of fly fishing.

The book aims to teaches readers, from beginner anglers to master fishermen, how to discover where the fish are, at what depth and what they are feeding on. It then describes the techniques needed to present a fly at that depth, make it look lifelike and hook the fish. With chapters on wet flies, nymphs and dry flies, the authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. With paintings by renowned fish artist James Prosek, and inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.

One percent of the sales from the book go to the preservation and restoration of the natural environment. In addition, the authors are donating their entire proceeds from the sales of the first edition to the Native Fish Society, the Atlantic Salmon Federation, and 1% for The Planet. Finally, Temple Fork Outfitters, which produces the fly fishing rods for Patagonia, is donating $10 for each rod sold to organizations dedicated to river and creek restoration.Patagonia's Simple Fly Fishing Kit

Simple Fly Fishing kit details:

Tenkara fly rod, available in 8'6", 10'6" or 11'6" lengths
Simple Fly Fishing (book) by Yvon Chouinard, Craig Mathews & Mauro Mazzo
• Simple Fly Fishing quick set up guide
• Box of Yvon-recommended flies (12 count)
• Line & leader

Kit components are also for sale individually.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



3/19/2014

A new product recently launched on the North American market makes living spaces healthier from the ground up—literally. The first of its kind in the world, Pure Genius® smart hardwood flooring by leading North American manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor air quality of a home while beautifying the decor.

Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring—which comes in a wide range of styles and finishes—continuously breaks down airborne toxins, creating a constant supply of pure air in the home. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 percent cleaner than spaces without the flooring.

Hardwood Floors

“Many people don’t realize the extent to which the air-tight environments in today’s homes contain pollutants and toxic contaminants, such as formaldehyde emitted from furniture, building materials and common household products,” said Priscilla Bergeron, Communication Manager of Lauzon, explaining that indoor air is often five to 10 times more polluted than outdoor air.  “Poor air quality in the home causes build-up of bacteria, viruses and moulds, and may lead to allergies, fatigue and respiratory problems like asthma.”

Pure Genius is specially-formulated using a patented titanium dioxide technology that decomposes bacteria, viruses and moulds, and reduces potential carcinogens by constantly transforming toxic airborne particles into harmless water and carbon dioxide molecules, Bergeron explained.

She added that, after 30 days, rooms installed with Pure Genius flooring have been shown to have a formaldehyde level of only five parts per billion (ppb), compared to 16-32.5 ppb found in a typical home. What’s more, Pure Genius helps reduce household odors such as cigarette smoke, pet urine and lingering cooking smells.

Pure Genius Floors

Highly washable and resistant, the flooring enables hardwood cleaners to disperse better, so “not only is the atmosphere cleaner, but the actual floor itself is cleaner,” Bergeron said, adding that the technology works for as long as the finish lasts. The Pure Genius Titanium® finish has a guarantee of 30 to 35 years, depending on the collection.

“Pure Genius gives new meaning to feeling good in your home décor,” she said. “The purifying effect is so strong, that for an average 1,377-square-foot home installed with Pure Genius, it’s like having three trees in your home.”

Pure Genius flooring is available at specialty flooring retailers across the U.S. A built-in feature of Lauzon’s new Authentik oak flooring and Organik maple flooring series, it is also offered as an option on most Lauzon Ambiance Collection products and on selected products in the Designer Collection.

To celebrate the launch of Pure Genius, Lauzon is inviting Americans to participate in a contest for a chance to win a trip for two to a destination of the winner’s choice. Each purchase of Pure Genius flooring from April 1 to July 31, 2014, is eligible for the draw.

For more information or to locate a dealer, visit Lauzon.

About Lauzon Distinctive Hardwood Flooring

Lauzon Distinctive Hardwood Flooring is one of the leading hardwood flooring manufacturers in North America. Its state-of-the-art products, environmental commitment, outstanding service, and highly-qualified staff make the company an undisputed leader in the premium hardwood flooring industry. Thanks to its prestigious flooring products, including its revolutionary polymerized Titanium finish, Lauzon’s reputation for quality has grown worldwide.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



2/17/2014
Nordic Naturals Gummies

For kids—and the young at heart—Nordic Naturals introduces Vitamin C Gummies, providing 250 mg of vitamin C. These 100% vegetarian gummies are a delicious and easy way to ensure sufficient intake of this important nutrient. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids (4 years and older) and adults too. The product is pectin based, and free of gelatin, artificial colors, artificial flavors, preservatives, and allergens, including gluten, milk, eggs, tree nuts, peanuts, and soy.

Vitamin C is an essential nutrient kids need for growth and development. In addition to supporting many of the body’s physiological functions, vitamin C supports a healthy immune system and provides antioxidant protection.

“Knowing that kids can be finicky when it comes to food and supplements, we take great care to formulate products children will readily take,” said Dr. Keri Marshall, Chief Medical Officer for Nordic Naturals. “Children—and adults—will love Vitamin C Gummies. Just two gummies a day supports many functions in the body for overall good health.”

Vitamin C Gummies do not contain fish oil, making them an ideal companion to any Nordic Naturals omega-3 fish oil product. Like all Nordic Naturals products, they are pure, fresh, and great-tasting.

Based in Watsonville, CA, Nordic Naturals is committed to delivering the world’s safest, most effective omega oils to help further its mission of correcting the global omega-3 deficiency. Distributing to more than 35 countries, Nordic Naturals offers over 150 products in a variety of flavors and formulations for adults, kids, athletes, and pets. As the number one fish oil in the United States, Nordic Naturals has revolutionized omega-3s, pioneering a new definition of fish oil quality as it relates to purity, freshness, taste, and dosage. Further information is available at the Nordic Naturals website.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



2/14/2014

GEO Exhange Org

There’s nothing like a crisis to increase awareness, especially when that crisis is COLD. This winter has unleashed brutally frigid temperatures on citizens around the country, teaching all of us some hard lessons about reliable and affordable heat for our homes. For those suffering cold and shortages of high-priced fuels under the brunt of the Polar Vortex, there is an alternative—geothermal heat pumps.

“We’re working with government at all levels to increase their awareness of the cost-effective benefits our technology offers,” says Doug Dougherty, President and CEO of the industry’s leading trade group, the Geothermal Exchange Organization (GEO).

Bitter sub-zero temperatures across the eastern United States this winter have set new records—not only on thermometers, but for the price of propane and natural gas. Indeed, some rural areas have reported propane deliveries of up to $5 and even $8 per gallon. At the same time, natural gas has spiked from its recent low prices of $3 to $4 per thousand cubic feet up to $14!

For homeowners this means skyrocketing heating costs, and even the potential nightmare of restricted deliveries during a deep freeze as distribution is limited to “essential services” when supplies dwindle. Such threats to the safety and well-being of millions of Americans have become synonymous with the historic winter of 2013-14.

As nasty winter weather escalates the volatility of gas and propane prices, it also cries for a cost-effective alternative. One that people everywhere can rely on to keep their homes snug and warm, and one that will tame soaring monthly energy costs. “That alternative is geothermal energy, stored by Nature in the earth beneath your yard,” says Dougherty.

The U.S. Department of Energy says that homeowners pay 70% of their energy bills for heating, cooling and hot water. Cutting heating and cooling costs by 50% or more with geothermal heat pumps puts more disposable income into homeowners’ pockets, insulates them from fuel price shocks, and spares them the fear of “running out” of fuel when the next Polar Vortex threatens.

Geothermal heat pumps offer a reliable, long-term solution, with state-of-the-art equipment and earth heat exchange loops warranted for up to 50 years. The U.S. Environmental Protection Agency (EPA) says that geothermal heat pumps are the most energy efficient, environmentally clean and cost-effective space conditioning system available today.

Calculations from a major geothermal heat pump manufacturer show that at average prices during this year’s blizzards, thermal energy from the earth saves 426% compared to fuel oil, 81% compared to natural gas, and an astounding 615% compared to propane! Considering recent supply problems and prices, relying on fossil fuels to heat homes just doesn’t make much sense when geothermal heat pumps are so readily available across America.

“With the economic downturn we’ve all enjoyed lower energy prices, but all that is beginning to change with this winter’s extreme price volatility of fuel oil, natural gas and propane,” Dougherty continues. “Baseline prices for these fuels will surely rise as production regulations challenge the ‘fracking’ boom across America and more gas is diverted to power generation.”

To comply with new EPA air quality regulations, utilities plan to shut down coal-fired power plants with 20,000 megawatts (MW) of capacity by 2015, primarily in the Midwest. And in 2017, new carbon regulations meant to avert climate change could shutter an additional 42,000 MW of coal plants. To generate that power, utilities will turn to natural gas, dramatically pushing up prices.

Natural gas flowing through pipelines to power plants at ever-higher costs kills the incentive to use it for propane production. According to NBC News (1/26), that set the stage this winter for the massive propane shortage that affected 14 million consumers in the Midwest, Northeast and Southeast.

“If you think this winter was bad for home heating, just wait.” Dougherty said. “Unless we do something about it.” That “something” is broad-based government assistance in promoting the many benefits of geothermal heat pumps to citizens across America. “What better insurance against price spikes of fossil fuels which are sure to come?” he asks.

The federal government, states and some electric utilities offer financial incentives for residential and commercial geothermal heat pump installations. “But we can do more,” says Dougherty. “Responsible long-term public policies to promote the technology will help guarantee widespread adoption of the technology, providing growing margins of safety during future hard winters.”

As a consumer, you can take action now to ensure your family’s comfort and safety by considering a geothermal heat pump for your home. The best place to start is the Geothermal Exchange Organization (GEO) website. There you will find a wealth of information about geothermal heat pumps and how they work. A convenient GeoExchange® Directory is just a click to find various brands, dealers and geothermal services near you.

The Geothermal Exchange Organization is a non-profit trade association representing the interests of its members through outreach to government and the public about the economic and environmental benefits of geothermal heat pumps. For more information, visit our website.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



1/17/2014

Most gardeners want their plants and flowers to last despite unpredictable frosts that can kill or damage them. After finding the right plant colors and varieties, after seeding, potting, fertilizing, watering, and pruning, it can be frustrating to have a late spring or early fall frost kill them off and have to start over.

“You never know when a frost will hit,” says Steve Goto, a southern California-based expert nurseryman and lecturer known as the Tomato King, who conducted 80 seminars throughout western states last year.  “Average frost dates are based on history, but cannot accurately predict the future.”

For gardeners trying to protect plants from frost the traditional way, there are challenges. It is hard to move heavy potted plants, containers, or hanging baskets indoors or to protected spots, particularly with a late night frost warning. Some gardeners attempt to move their plants out during the day to get needed UV sunlight, then back indoors at night to keep them warm. Yet this is difficult for those who are busy or forget; and when plants are repeatedly moved, they are likely to damage buds, blooms, branches, or trailing stems.Frost Protek

To protect plants from frost, home gardeners have traditionally tried to create makeshift covers from sheets, blankets, towels, or plastic, but these can actually harm plants, even when not blown off by wind. Instead, experts are suggesting some easy new alternatives that are much more effective.

“Once sheets, blankets, or towels absorb moisture, they become heavy, can crush the plant, and take a long time to dry out,” says Goto. “They offer no thermal protection from frost when wet with rain or dew, nor does plastic.  They can block air circulation, making frost crystals more likely to form on the plant. Since they block needed sunlight, gardeners have to remove them during the day to allow UV exposure then replace them at night, but few are willing to do so for long.” 

For effective plant frost protection during the growing season with minimal effort, Goto and a growing number of gardening experts are recommending an innovative type of frost cover called Frost Protek. Made from spun polypropylene, the same fabric used by commercial growers for plant protection, the frost cover insulates better than sheets, blankets, towels, or plastic, and can protect plants to 26 degrees.

Unlike sheets, blankets, and towels, the lightweight fabric frost cover is “breathable” and weighs less than 1 oz. per square yard, so it will not crush delicate plants, foilage, or blossoms when wet and quickly dries out.  Since the frost cover allows in enough air and UV rays to keep plants healthy, it can be left on for days or weeks. In bad weather, plants can simply be left covered in place rather than repeatedly covered and uncovered or moved.

“I’ve found the Frost Protek plant cover insulates much better than sheets, blankets, towels, or plastic,” says Goto, who has used it on a range of vegetables, herbs, soft tissue annuals, and tropical varieties, and frequently uses it for frost protection when he travels. “The cover keeps frost crystals off the foilage, but does not physically lay on the plant the way sheets, blankets and towels do.”

“Once I put the frost cover on, I don’t have to take it off since it lets in enough light and air to keep the plant healthy,” adds Goto. “To grow tomatoes in a cool season tomato program, I kept the cover on for 90 days without taking it off, with excellent tomato production.”

The fabric frost cover, which was originally developed by an avid gardener for her own plants, comes in various sizes and shapes designed to protect plants including those in pots, containers, hanging baskets, vegetable rows, window boxes, trellises, grow boxes, and even trees up to 6 feet tall.

Unlike improvised sheet and blanket frost covers that are often weighted down with rocks or bricks to prevent wind from blowing them off plants, the fabric frost cover uses drawstring closures to stay in place.  This holds in warmth around the plant, and enables one to put the cover on and take it off in seconds, even for hanging baskets.

“I find a hanging plant frost cover with drawstrings a necessity when I climb a ladder to hang a geranium basket,” says Goto. “Straps hold the cover in place so I have both hands free to tuck in the plant and close the drawstrings. This makes it safe and easy to cover the plant in about 30 to 60 seconds.”

Yamagami’s Nursery, a Cupertino, California-based garden center, uses frost protection covers primarily to prevent damage to seedlings, subtropical flowering plants, and dwarf citrus trees in containers, according to Carolyn Villa-Scott, the nursery’s advertising manager.Frost Protek

“If you drape sheets, blankets, or towels directly on the plants in a frost, they will ‘freeze weld’ to the plant, damaging it,” says Villa-Scott.  “It can be hard to secure these from blowing off, and lightweight plastic frost covers are often ripped when being staked down, compromising their effectiveness and longevity.”

“We’ve found that we can put the Frost Protek covers directly on plants and they won’t freeze weld,” says Villa-Scott.  “We protect potted plants, containers, and hanging baskets from frost so they don’t have to be moved or repeatedly covered and uncovered.  With the covers’ drawstring closure, it’s easy to cover an entire container, including the plant’s roots, which makes for better frost protection.”

According to Villa-Scott, one size of frost cover fits neatly over a half-barrel container, which many customers use.  She finds a large bag type cover particularly effective for protecting dwarf citrus trees in containers, and a row cover useful for protecting seedlings. She says the frost covers are much stronger than traditional covers, and capable of lasting several seasons.

Villa-Scott, who uses the frost covers at home as well, credits them for saving her back porch plants from a three-day frost. “Once when I left on a trip, a three-night frost hit,” she says. “If I hadn’t covered them, all the plants on my back porch including tender evergreen perennials could have died. Instead, when I returned home, they were fine with no frost damage.”

Frost Protek Plant Covers have been awarded the National Home Gardening Club “member tested and recommended seal of approval,” earning a 98 percent approval rating when tested by several hundred members across the U.S. and Canada.  The National Home Gardening Club is America’s largest club of gardening enthusiasts with over 675,000 members.

For more info, call 800-983-0389; Fax 970-225-2111; email sales@fostprotek.com; visit Frost Protek; or write to Frost Protek Plant Cover, P.O. Box 270553, Fort Collins, CO  80527-0553.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.



12/5/2013

January Labs

A Message from January Olds, founder of January Labs

January Labs takes the same approach to their skincare blends as to those used in fine cooking recipes: each individual ingredient plays a pivotal role in the finished product and each must enhance and support the others.

Knowing which ingredients work best together and which do not is much more obvious in food than it is in skincare. If the ingredients in food do not work well together the food does not taste good. In skincare, if the ingredients are not harmonious, at worst there could be a skin reaction, at best no reaction – or benefit – at all.

Ph-optimization in ingredient blends is essential. Ingredients such as Vitamin C, for example, require an Alkaline Ph environment, while exfoliating ingredients need an Acid Ph environment. Many companies add ingredients into a Vitamin C product to claim additional benefits that do not thrive or prosper in an Alkaline base, rendering those ingredients useless and sometimes reactionary. The same thing happens in countless other variations.

January Labs meticulously analyzes each addition to every product “recipe” and ensures that they are in the proper and most nurturing environment to perform at their highest capacity, offering unprecedented results at “fiercely” active levels not often seen in products available without a prescription.

REVITALIZING DAY CREAM

Skin transformation begins with our Revitalizing Day Cream that gets your glow off to an incredible start. Our day cream promotes Day Creamskin rejuvenation in one fiercely active formulation. Fine lines are minimized, elasticity restored, skin is firmed, plumped and hydrated. The rare botanical formula is rich in antioxidants and helps to reduce the appearance of discoloration and the occurrence of sensitivities. A new day for skincare has arrived!

Revitalizing Day Cream contains:

Hyaluronic Acid to strengthen elasticity and help to repair skin tissue.
Fruit extracts to fight free radical damage.
Peptides to boost collagen synthesis and reinforce skin barrier.
Beta Glucan to smooth fine lines and wrinkles.
B Vitamins and fatty acids to add moisture and enhance skin tone.
Allantoin to promote cell healing.

Directions:

Apply daily to clean skin. Follow with your chosen SPF product. SRP: $68

RETEXTURIZING NIGHT CREAM

Skin transformation continues as you Night Creamrest with our fiercely-active Retexturizing Night Cream. Encouraging skin regeneration and rejuvenation in a Lactic Acid-based formula, this is a “work-horse” product that is also safe for sensitive skin types. The complimentary ingredients offer intense hydration, beneficial exfoliation that keeps skin smooth, soft and youthful, as well as treatment of skin irritations such as acne. Retexturizing Night Cream makes waking up to gorgeous skin an everyday reality!

Retexturizing Night contains:

Lactic Acid improves skin texture and hydration level.
Hyaluronic Acid strengthens elasticity and helps to repair skin tissue.
Fruit extracts fight free radical damage.
Peptides boost collagen synthesis and reinforce skin barrier.
Beta Glucan smoothes fine lines and wrinkles.
Great for problem skin

Directions:

Apply nightly to cleansed skin, avoiding eye area. SRP: $74

GLOW AND GO

Professional-grade, at home, anti-aging system for all skin types Our revolutionary "Glow and Go" Power Peel Exfoliant detoxifies, rejuvinates and oxygenates your skin using cinnamon oil. Unlike any other retail products on the market today, the Glow and Go multi-action formula uses a unique cinnamon-based complex that reduces signs of aging, impurities, and uneven skin tone. This one-step treatment exfoliates and nourishes all skin types by stimulating blood flow to the surface of the skin and delivering oxygen to deprived skin cells. It is guaranteed to revitalize and brighten your complexion, giving an instantly radiant and lasting glow.

The "Glow and Go" Power Peel Exfoliant is a multi-action solution that oxygenates, exfoliates and increases circulation while reducing pore size. The cinnamon oil-rich Power Peel Exfoliant safely penetrates skin while causing a surge of heat that stimulates and activates the skin. It is also effective in dealing with uneven skin tone, oily, acneic, and dehydrated conditions.

Directions:

On freshly cleansed skin, apply a generous amount of the Power Peel Exfoliant on face, neck and décolletage. A warm sensation, tightening and pulsing sensation is to be expected and varies with different skin types. Leave on for 15 minutes. Remove peel with water. SRP: $75, 1.7oz

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.





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