Finding a natural solution
Just in time for the 2009 United Nations Climate Change Conference, The Timberland Company has launched a global campaign, “Don’t Tell Us it Can’t Be Done.” The campaign is designed as a public forum encouraging people from all over the globe to participate in environmental activism by challenging government leaders attending the conference to reduce emissions.
The 2009 United Nations Climate Change Conference ends December 18. Timberland is encouraging people to sign the online petition which calls for world leaders to come to an agreement on fair climate legislation that poses a limit on greenhouse gas emissions. Individuals also have the opportunity to stay current with news about climate change and keep up with what is happening at the conference by going to the company’s Don’t Tell Us it Can’t Be Done website.
The Timberland Company's global campaign encourages environmental activism. Photo Courtesy The Timberland Company.
In addition to this campaign, The Timberland Company has also introduced its Earthkeeper collection. The Earthkeeper collection features shoes made with recycled and organic materials.
The company has reduced its direct carbon emissions by 27 percent since 2006 while acquiring cost savings and says it will eventually achieve carbon neutrality. The company’s hopes to inspire other businesses to follow in their footsteps.
According to an article by SNEWS, The Timberland Company will reduce its daily electricity use by swapping less efficient incandescent spotlights with LED lighting in 70 percent of its North American stores by the end of the year. Timberland expects to decrease its U.S. stores carbon footprint by an increased 11 percent.