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PRAVANA Introduces NEVO Natural Hair Care

12/6/2012 1:47:00 PM

Tags: Pravana, Hair Care, Press Releases

Pravana

Some of the greatest ingredients to enhance personal beauty come from nature and our planet.   

PRAVANA offers the chance to return the favor to Mother Nature with the launch of NEVO – a collection of all-natural shampoos, conditioners and deep treatments that leave no carbon footprint behind. Housed in 100% biodegradable packaging, the highly sophisticated formulas combine the power of nature and the strength of technology to provide a line of superior natural hair care products.  

Each product in the NEVO collection contains PRAVANA’s exclusive Drops of the Amazon™ – a natural complex designed to nurture, protect and preserve the surface of hair with three vital ingredients derived from some of the most resilient plants found in the Amazon: Mulateiro Extract, Babassu Oil and Brazil Nut Oil. 

“We wanted to create a hair care collection that goes beyond personal beauty and extends to an appreciation of our planet and the well-being of the people on it,” says PRAVANA President Steve Goddard.

To date, approximately 25% of the volume of U.S. landfills is comprised of plastic bottles, which will remain there for as long as 1,000 years. NEVO’s new 100% biodegradable plastic begins to breakdown within 250 days of being placed in a landfill, leaving no carbon footprint behind.

The NEVO Collection includes:

• Hydra Pearls, $19 (45 Soft Gels)

A power-shot of NEVO’s proprietary Drops of the Amazon™, this concentrated elixir is comprised of natural oils to provide moisture, shine, quicker drying time and a smooth texture. Each airtight ampoule provides hair with a burst of moisture and instantaneous shine and protection.  These completely dissolvable ampoules can be discarded in the drain and will disappear in minutes.  

• Moisture Rich Shampoo & Conditioner, $19 each (10.1 oz)

Infused with precious oils and ingredients from the depths of the Amazon, the Moisture Rich Shampoo & Conditioner permeate dry hair with vital moisture derived from high concentrations of Babassu and Brazil Nut Oil. This duo is enriched with Drops of the Amazon™ to cleanse, repair and nurture hair.

• Reparative Shampoo & Conditioner, $19 each (10.1 oz)

Formulated with two mega-doses of nature’s most complete proteins – Quinoa and Soy Protein –these products restore elasticity, strength and shine to damaged hair. NEVO’s proprietary Drops of the Amazon™ elixir provides effective surface conditioning to protect color and provide a silky smooth finish.

• Color Lock Leave-In Protectant, $19 (10.1 oz)

Vital antioxidants and Drops of the Amazon™ work in unison to mitigate free-radicals, protect hair color and add an extra dose of moisture. Both UVA and UVB ultra violet inhibitors protect hair and its color from the damaging effects of the sun. 

• :60 Deep Treatment, $19 (9.87 oz)

Revive damaged hair with this 60-second deep treatment. This protectant is rich in Quinoa, Soy Proteins and Drops of the Amazon™ with a micro-emulsion system that allows hair to quickly absorb the nutrient-rich ingredients in only sixty seconds, as opposed to other conventional at-home hair masks that take five to fifteen minutes

All NEVO products are free of Sulfates, Parabens, Sodium Chloride, Phthalates, Gluten, Propylene Glycol, Cocamide DEA, Cocamide MEA, animal bi-products and animal testing

Available November 2012 at select salons; visit pravana.com for locations.

This press release is presented without editing for your information. Mother Earth Living does not recommend, approve or endorse the products and/or services offered. You should use your own judgment and evaluate products and services carefully before deciding to purchase.




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